Essteele vs HexClad:Which is more popular by branded search in New Zealand?
In August 2026, HexClad had more branded searches than Essteele among cookware brands in New Zealand. HexClad was estimated to have 1.1K branded searches compared to Essteele’s 170, and held a 4.1% Share of Search versus Essteele’s 0.66%.
Follow Essteele vs HexClad and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Essteele or HexClad?
Compare the pots, pans and cookware brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HexClad, Essteele. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Scanpan | Staub | HexClad | Circulon | Tramontina | Essteele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 19.9% | 5.3% | 5.4% | 3.6% | 1.9% | 0.67% |
| Nov 2025 | 66.3% | 16.9% | 5.7% | 5.8% | 2.8% | 1.6% | 1% |
| Dec 2025 | 70.2% | 15.6% | 4.1% | 5.4% | 2.3% | 1.5% | 0.9% |
| Jan 2026 | 63.9% | 19.5% | 4.8% | 5.5% | 3.6% | 1.8% | 0.9% |
| Feb 2026 | 68.6% | 16.6% | 4.9% | 4.6% | 3% | 1.6% | 0.7% |
| Mar 2026 | 70.4% | 15.1% | 5.6% | 3.9% | 2.8% | 1.5% | 0.83% |
| Apr 2026 | 65% | 19.2% | 5% | 5% | 2.9% | 1.8% | 1% |
| May 2026 | 69.8% | 16.3% | 4.6% | 4.1% | 2.8% | 1.7% | 0.7% |
| Jun 2026 | 73.7% | 14.2% | 4.1% | 3.6% | 2.3% | 1.2% | 0.91% |
| Jul 2026 | 70.5% | 16.6% | 3.8% | 3.8% | 2.3% | 2.4% | 0.68% |
| Aug 2026 | 66.7% | 19.2% | 4.9% | 4.1% | 2.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Essteele and HexClad comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Essteele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essteele’s estimated Share of Search among cookware brands in New Zealand moved from 0.67% to 0.66%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, HexClad’s estimated Share of Search among cookware brands in New Zealand moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 1K to 1.1K.
How did search popularity change for New Zealand cookware brands in August 2026?
2 changes
In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%.
Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essteele’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essteele
7 branded search terms
- essteele
- essteele com au
- essteele cookware
- essteele frying pan
- essteele near me
- essteele nz
- essteele pot
HexClad
12 branded search terms
- hexclad
- hexclad cast iron
- hexclad com
- hexclad cookware
- hexclad frying pan
- hexclad near me
- hexclad new zealand
- hexclad nz
- hexclad online
- hexclad pans
- hexclad pots
- hexclad reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.