Essteele vs GreenPan:Which is more popular?
In September 2026, GreenPan had more branded searches than Essteele among cookware brands in New Zealand. GreenPan had about 480 branded searches, while Essteele had 130. GreenPan made up 3.1% of all cookware brand searches we track, and Essteele accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about cookware brands, GreenPan appeared in three of the five answers and Essteele in two. Essteele and GreenPan were each mentioned first in two of the four answers that named either.
Who do people search for more?
GreenPan, about 4 searches for every 1 for Essteele
Who does AI mention more?
GreenPan, mentioned in 3 of 5 answers, Essteele in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Essteele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Essteele and GreenPan were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scanpan1st
Tefal2nd- GreenPan3rd
Le Creuset4th
Essteele5th
Staub–
HexClad–
Tramontina–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cookware brands in New Zealand?”
Asked ChatGPT
“What's the best cookware brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pots and pans nz”
Searched Google, AI Overview
“non stick cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Essteele or GreenPan more popular in search?
This chart shows how often people search Google for Essteele and GreenPan by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for GreenPan, Essteele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Staub | GreenPan | HexClad | Tramontina | Circulon | Essteele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 10% | 4.7% | 4.5% | 3.6% | 2.2% | 3.2% | 0.69% |
| Nov 2025 | 55.8% | 17% | 8.7% | 5.3% | 3.3% | 4.1% | 2.1% | 2.7% | 1.1% |
| Dec 2025 | 60% | 15.7% | 6.6% | 3.9% | 4.3% | 4.1% | 1.9% | 2.4% | 0.99% |
| Jan 2026 | 52.9% | 20.1% | 7.6% | 4.7% | 3.9% | 3.8% | 2.4% | 3.5% | 1.1% |
| Feb 2026 | 56.6% | 17.2% | 8% | 4.9% | 4.1% | 3.6% | 2.1% | 2.7% | 0.85% |
| Mar 2026 | 58.5% | 14.3% | 9.5% | 5.9% | 3.5% | 2.8% | 1.9% | 2.7% | 0.88% |
| Apr 2026 | 50.1% | 20.8% | 9.3% | 5.2% | 4.3% | 3.6% | 2.6% | 3.1% | 1.1% |
| May 2026 | 53.7% | 18.8% | 9.3% | 5.1% | 3.9% | 3.2% | 2.2% | 2.8% | 0.99% |
| Jun 2026 | 55.3% | 18.4% | 9.6% | 5.2% | 2.5% | 3.2% | 1.8% | 2.7% | 1.3% |
| Jul 2026 | 52.9% | 20.2% | 9.4% | 4.2% | 2.9% | 3.3% | 3.8% | 2.4% | 0.97% |
| Aug 2026 | 51.2% | 21% | 10.7% | 5.1% | 2.9% | 3% | 2.6% | 2.6% | 0.91% |
| Sep 2026 | 53.1% | 21.2% | 9.2% | 5.1% | 3.1% | 3% | 2.3% | 2.2% | 0.85% |
How has the Essteele and GreenPan comparison changed over the last 12 months?
3 findings
- GreenPan was ahead of Essteele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essteele’s share of searches among cookware brands in New Zealand moved from 0.69% to 0.85%, and its estimated monthly branded searches moved from 90 to 130.
- Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand cookware brands in September 2026?
2 changes
GreenPan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
Estimated monthly branded searches for Essteele in New Zealand rose 44.4% over 12 measured months, from 90 to 130 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Essteele’s and GreenPan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookware brands
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