Brandwave

How popular isGreenPan?

In September 2026, people searched for GreenPan by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 3.1% of all New Zealand cookware brand searches, placing GreenPan fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, GreenPan appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

GreenPan is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 53.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ScanpanShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TefalShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. StaubShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GreenPanShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GreenPan is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. GreenPan3rd
  4. Le Creuset4th
  5. Essteele5th
  6. Staub–
  7. HexClad–
  8. Tramontina–
  9. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cookware brands compete with GreenPan?

GreenPan against cookware brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Tefal, Staub, GreenPan, HexClad, Tramontina, Circulon. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalStaubGreenPanHexCladTramontinaCirculonEssteele
Oct 202551.2%19.8%10%4.7%4.5%3.6%2.2%3.2%0.69%
Nov 202555.8%17%8.7%5.3%3.3%4.1%2.1%2.7%1.1%
Dec 202560%15.7%6.6%3.9%4.3%4.1%1.9%2.4%0.99%
Jan 202652.9%20.1%7.6%4.7%3.9%3.8%2.4%3.5%1.1%
Feb 202656.6%17.2%8%4.9%4.1%3.6%2.1%2.7%0.85%
Mar 202658.5%14.3%9.5%5.9%3.5%2.8%1.9%2.7%0.88%
Apr 202650.1%20.8%9.3%5.2%4.3%3.6%2.6%3.1%1.1%
May 202653.7%18.8%9.3%5.1%3.9%3.2%2.2%2.8%0.99%
Jun 202655.3%18.4%9.6%5.2%2.5%3.2%1.8%2.7%1.3%
Jul 202652.9%20.2%9.4%4.2%2.9%3.3%3.8%2.4%0.97%
Aug 202651.2%21%10.7%5.1%2.9%3%2.6%2.6%0.91%
Sep 202653.1%21.2%9.2%5.1%3.1%3%2.3%2.2%0.85%

  1. 1.Le Creuset

    53.1%

    Held 1st. 8.1K estimated branded searches, -3.4% vs prior month. Share +1.8 points.

  2. 2.Scanpan

    21.2%

    Held 2nd. 3.3K estimated branded searches, -6.1% vs prior month. Share +0.2 points.

  3. 3.Tefal

    9.2%

    Held 3rd. 1.4K estimated branded searches, -19.9% vs prior month. Share -1.5 points.

  4. 4.Staub

    5.1%

    Held 4th. 780 estimated branded searches, -7.1% vs prior month. Share 0 points.

  5. 5.GreenPan

    3.1%

    Moved from 6th to 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.HexClad

    3%

    Moved from 5th to 6th. 460 estimated branded searches, -6.1% vs prior month. Share 0 points.

  7. 7.Tramontina

    2.3%

    Moved from 8th to 7th. 360 estimated branded searches, -14.3% vs prior month. Share -0.2 points.

  8. 8.Circulon

    2.2%

    Moved from 7th to 8th. 330 estimated branded searches, -21.4% vs prior month. Share -0.4 points.

  9. 9.Essteele

    0.85%

    Held 9th. 130 estimated branded searches, -13.3% vs prior month. Share -0.1 points.

Compare popularity between GreenPan and its closest rivals

Every comparison with GreenPan

10 comparisons

How has branded search demand for GreenPan changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GreenPan in New Zealand fell from 590 to 480.
  • Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand decreased from 4.5% to 3.1%.
  • Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 2.5% in June 2026.

How did search popularity change for New Zealand cookware brands in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among cookware brands in New Zealand, from 51.2% to 53.1%.

  2. In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%.

  3. Scanpan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 18.4% to 21.2% in September 2026.

  4. GreenPan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.

  5. In September 2026, Tramontina rose from 8th to 7th among cookware brands in New Zealand.

  6. In September 2026, Circulon fell from 7th to 8th among cookware brands in New Zealand.

How are GreenPan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using GreenPan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • greenpan

How the Brand Demand Index is measured

Who owns GreenPan?

GreenPan is owned by The Cookware Company. Brandwave does not track any other brands owned by The Cookware Company.

Do you work for GreenPan? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GreenPan compete?

GreenPan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cookware brands5th of 93.1%Shown above
Pots and pans brands6th of 73.3%Show ranking
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Is GreenPan your brand?

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