How popular isGreenPan?
In September 2026, people searched for GreenPan by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 3.3% of all New Zealand pots and pans brand searches, placing GreenPan sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pots and pans brands, GreenPan appeared in three of the five answers and was the second most recommended of the seven.
GreenPan is the sixth most searched of 7 competitors and the second most recommended in AI answers.
Le CreusetShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ScanpanShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
GreenPanShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top pots and pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GreenPan is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pots and pans brands
5 answers
Asked ChatGPT
“Which pots and pans brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pots and pans brands in New Zealand?”
Asked ChatGPT
“What's the best pots and pans brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cookware sets nz”
Searched Google, AI Overview
“non stick pans nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pots and pans brands compete with GreenPan?
Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, GreenPan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | GreenPan | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 18.4% | 7.6% | 9.4% | 4.9% | 4.8% | 0.74% |
| Nov 2025 | 58.5% | 15.6% | 8.7% | 7.8% | 5.4% | 3.5% | 0.65% |
| Dec 2025 | 61.9% | 14.4% | 7.5% | 6% | 5.3% | 4.5% | 0.36% |
| Jan 2026 | 55.8% | 18.6% | 8.8% | 7% | 5.1% | 4.1% | 0.63% |
| Feb 2026 | 59.2% | 15.7% | 8.4% | 7.2% | 4.4% | 4.3% | 0.63% |
| Mar 2026 | 62.6% | 13.3% | 6.3% | 9.1% | 4.2% | 3.8% | 0.71% |
| Apr 2026 | 52.5% | 19.8% | 8.8% | 8.6% | 5% | 4.5% | 0.85% |
| May 2026 | 56.7% | 17.4% | 8.1% | 8.6% | 4.2% | 4.2% | 0.78% |
| Jun 2026 | 57.4% | 17.1% | 8% | 9.2% | 4.6% | 2.8% | 0.78% |
| Jul 2026 | 55.4% | 18.9% | 8.3% | 8.8% | 4.3% | 3.2% | 1.1% |
| Aug 2026 | 54.3% | 19.9% | 7.5% | 10.2% | 4.3% | 3.2% | 0.72% |
| Sep 2026 | 54.9% | 19.3% | 8.6% | 8.4% | 4.8% | 3.3% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 8.1K | -2.1% | +0.6 points | |
| 2, held 2nd | 19.3% | 2.8K | -6% | -0.6 points | |
| 3, moved from 4th to 3rd | 8.6% | 1.3K | +11.4% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 1.2K | -20.6% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.8% | 710 | +9.2% | +0.5 points | |
| 6, held 6th | 3.3% | 480 | 0% | +0.1 points | |
| 7, held 7th | 0.75% | 110 | 0% | 0 points |
54.9%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.
2.
Scanpan19.3%
Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.6 points.
3.
Ninja8.6%
Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.
4.
Tefal8.4%
Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.8 points.
5.
HexClad4.8%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.
6.
GreenPan3.3%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
WMF0.75%
Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between GreenPan and its closest rivals
Every comparison with GreenPan
10 comparisons
How has branded search demand for GreenPan changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GreenPan in New Zealand fell from 590 to 480.
- Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand decreased from 4.8% to 3.3%.
- Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in June 2026.
How did search popularity change for New Zealand pots and pans brands in September 2026?
6 changes
In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches.
In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%.
In September 2026, HexClad gained share of searches among pots and pans brands in New Zealand, from 4.3% to 4.8%.
In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%.
In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%.
Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are GreenPan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using GreenPan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- greenpan
Who owns GreenPan?
GreenPan is owned by The Cookware Company. Brandwave does not track any other brands owned by The Cookware Company.
Do you work for GreenPan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GreenPan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cookware brands | 5th of 9 | 3.1% | Show ranking |
| Pots and pans brands | 6th of 7 | 3.3% | Shown above |
Is GreenPan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.