How popular isHexClad?
In September 2026, people searched for HexClad by name about 780 times in New Zealand, a 14.7% increase from the previous year. These searches made up 4.8% of all New Zealand pots and pans brand searches, placing HexClad fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pots and pans brands, HexClad did not appear in any of the answers.
HexClad is the fifth most searched of 7 competitors and not listed in any AI answer.
Le CreusetShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ScanpanShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HexCladShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pots and pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HexClad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pots and pans brands
5 answers
Asked ChatGPT
“Which pots and pans brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pots and pans brands in New Zealand?”
Asked ChatGPT
“What's the best pots and pans brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cookware sets nz”
Searched Google, AI Overview
“non stick pans nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pots and pans brands compete with HexClad?
Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, GreenPan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | GreenPan | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 18.4% | 7.6% | 9.4% | 4.9% | 4.8% | 0.74% |
| Nov 2025 | 58.5% | 15.6% | 8.7% | 7.8% | 5.4% | 3.5% | 0.65% |
| Dec 2025 | 61.9% | 14.4% | 7.5% | 6% | 5.3% | 4.5% | 0.36% |
| Jan 2026 | 55.8% | 18.6% | 8.8% | 7% | 5.1% | 4.1% | 0.63% |
| Feb 2026 | 59.2% | 15.7% | 8.4% | 7.2% | 4.4% | 4.3% | 0.63% |
| Mar 2026 | 62.6% | 13.3% | 6.3% | 9.1% | 4.2% | 3.8% | 0.71% |
| Apr 2026 | 52.5% | 19.8% | 8.8% | 8.6% | 5% | 4.5% | 0.85% |
| May 2026 | 56.7% | 17.4% | 8.1% | 8.6% | 4.2% | 4.2% | 0.78% |
| Jun 2026 | 57.4% | 17.1% | 8% | 9.2% | 4.6% | 2.8% | 0.78% |
| Jul 2026 | 55.4% | 18.9% | 8.3% | 8.8% | 4.3% | 3.2% | 1.1% |
| Aug 2026 | 54.3% | 19.9% | 7.5% | 10.2% | 4.3% | 3.2% | 0.72% |
| Sep 2026 | 54.9% | 19.3% | 8.6% | 8.4% | 4.8% | 3.3% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 8.1K | -2.1% | +0.6 points | |
| 2, held 2nd | 19.3% | 2.8K | -6% | -0.6 points | |
| 3, moved from 4th to 3rd | 8.6% | 1.3K | +11.4% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 1.2K | -20.6% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.8% | 710 | +9.2% | +0.5 points | |
| 6, held 6th | 3.3% | 480 | 0% | +0.1 points | |
| 7, held 7th | 0.75% | 110 | 0% | 0 points |
54.9%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.
2.
Scanpan19.3%
Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.6 points.
3.
Ninja8.6%
Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.
4.
Tefal8.4%
Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.8 points.
5.
HexClad4.8%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.
6.
GreenPan3.3%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
WMF0.75%
Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between HexClad and its closest rivals
Every comparison with HexClad
13 comparisons
How has branded search demand for HexClad changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HexClad in New Zealand rose from 680 to 780.
- Across the 12 months ending September 2026, HexClad’s share of searches among pots and pans brands in New Zealand peaked at 5.4% in November 2025 and was lowest at 4.2% in March 2026.
How did search popularity change for New Zealand pots and pans brands in September 2026?
6 changes
In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches.
In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%.
In September 2026, HexClad gained share of searches among pots and pans brands in New Zealand, from 4.3% to 4.8%.
In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%.
In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%.
Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are HexClad’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hexclad
- hexclad cast iron
- hexclad cookware
- hexclad frying pan
- hexclad pans
- hexclad pots
Do you work for HexClad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does HexClad compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Grill pan brands | 5th of 7 | 4.6% | Show ranking |
| Cookware brands | 6th of 9 | 3% | Show ranking |
| Frying pan brands | 5th of 7 | 4.7% | Show ranking |
| Pots and pans brands | 5th of 7 | 4.8% | Shown above |
| Roasting pan brands | 3rd of 4 | 5.8% | Show ranking |
Is HexClad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.