Brandwave

How popular isHexClad?

In September 2026, people searched for HexClad by name about 780 times in New Zealand, a 14.7% increase from the previous year. These searches made up 5.8% of all New Zealand roasting pan brand searches, placing HexClad third out of four brands. When we asked both ChatGPT and Google AI Overviews about roasting pan brands, HexClad did not appear in any of the answers.

Search and AI answers in September 2026

HexClad is the third most searched of 4 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 66.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ScanpanShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HexCladShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CirculonShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roasting pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Le Creuset2nd
  3. HexClad–
  4. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roasting pan brands

5 answers

  • Asked ChatGPT

    “Which roasting pan brand should I buy in New Zealand?”

    1. 1Scanpan
    2. 2Le Creuset

  • Asked ChatGPT

    “What are the best roasting pan brands in New Zealand?”

    1. 1Scanpan
    2. 2Le Creuset

  • Asked ChatGPT

    “What's the best roasting pan brand in New Zealand for oven cooking?”

    1. 1Scanpan
    2. 2Le Creuset

  • Searched Google, AI Overview

    “roasting pan”

    1. 1Le Creuset

  • Searched Google, AI Overview

    “large roasting pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which roasting pan brands compete with HexClad?

HexClad against roasting pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, HexClad, Circulon. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanHexCladCirculon
Oct 202565.9%22.4%6%5.7%
Nov 202570.4%18.8%6.4%4.4%
Dec 202573%17%6.3%3.7%
Jan 202666.1%22%6.1%5.8%
Feb 202670.9%18.8%5.3%5%
Mar 202674.4%15.8%5%4.8%
Apr 202664.4%24.3%6.1%5.2%
May 202668.7%21.1%5.1%5.1%
Jun 202668.9%20.6%5.5%5%
Jul 202667.2%23%5.2%4.6%
Aug 202666.1%24.2%5.2%4.5%
Sep 202666.6%23.4%5.8%4.1%

  1. 1.Le Creuset

    66.6%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.5 points.

  2. 2.Scanpan

    23.4%

    Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.8 points.

  3. 3.HexClad

    5.8%

    Held 3rd. 710 estimated branded searches, +9.2% vs prior month. Share +0.6 points.

  4. 4.Circulon

    4.1%

    Held 4th. 500 estimated branded searches, -10.7% vs prior month. Share -0.4 points.

Compare popularity between HexClad and its closest rivals

Every comparison with HexClad

13 comparisons

How has branded search demand for HexClad changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HexClad in New Zealand rose from 680 to 780.
  • Across the 12 months ending September 2026, HexClad’s share of searches among roasting pan brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 5% in March 2026.

How did search popularity change for New Zealand roasting pan brands in September 2026?

4 changes

  1. In September 2026, HexClad gained share of searches among roasting pan brands in New Zealand, from 5.2% to 5.8%.

  2. In September 2026, Le Creuset gained share of searches among roasting pan brands in New Zealand, from 66.1% to 66.6%.

  3. In September 2026, Scanpan lost share of searches among roasting pan brands in New Zealand, from 24.2% to 23.4%.

  4. Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.

How are HexClad’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hexclad
  • hexclad cast iron
  • hexclad cookware
  • hexclad frying pan
  • hexclad pans
  • hexclad pots

Do you work for HexClad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HexClad compete?

HexClad is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Grill pan brands5th of 74.6%Show ranking
Cookware brands6th of 93%Show ranking
Frying pan brands5th of 74.7%Show ranking
Pots and pans brands5th of 74.8%Show ranking
Roasting pan brands3rd of 45.8%Shown above
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