Pots and pans brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched pots and pans brand in New Zealand, accounting for 54.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Scanpan showed up in every answer. Scanpan was recommended most often, coming first in three out of four responses that gave a list.
Le CreusetShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ScanpanShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HexCladShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pots and pans brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Scanpan appeared every time. Scanpan was recommended most often, coming first in three out of four answers that gave a list. GreenPan was second, and Tefal was third. Ninja, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pots and pans brands
5 answers
Asked ChatGPT
“Which pots and pans brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pots and pans brands in New Zealand?”
Asked ChatGPT
“What's the best pots and pans brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cookware sets nz”
Searched Google, AI Overview
“non stick pans nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pots and pans brands do people search for most?
This chart shows how often people search Google for each pots and pans brand by name. Each line represents a brand's share of searches for all seven pots and pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, GreenPan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | GreenPan | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 18.4% | 7.6% | 9.4% | 4.9% | 4.8% | 0.74% |
| Nov 2025 | 58.5% | 15.6% | 8.7% | 7.8% | 5.4% | 3.5% | 0.65% |
| Dec 2025 | 61.9% | 14.4% | 7.5% | 6% | 5.3% | 4.5% | 0.36% |
| Jan 2026 | 55.8% | 18.6% | 8.8% | 7% | 5.1% | 4.1% | 0.63% |
| Feb 2026 | 59.2% | 15.7% | 8.4% | 7.2% | 4.4% | 4.3% | 0.63% |
| Mar 2026 | 62.6% | 13.3% | 6.3% | 9.1% | 4.2% | 3.8% | 0.71% |
| Apr 2026 | 52.5% | 19.8% | 8.8% | 8.6% | 5% | 4.5% | 0.85% |
| May 2026 | 56.7% | 17.4% | 8.1% | 8.6% | 4.2% | 4.2% | 0.78% |
| Jun 2026 | 57.4% | 17.1% | 8% | 9.2% | 4.6% | 2.8% | 0.78% |
| Jul 2026 | 55.4% | 18.9% | 8.3% | 8.8% | 4.3% | 3.2% | 1.1% |
| Aug 2026 | 54.3% | 19.9% | 7.5% | 10.2% | 4.3% | 3.2% | 0.72% |
| Sep 2026 | 54.9% | 19.3% | 8.6% | 8.4% | 4.8% | 3.3% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 8.1K | -2.1% | +0.6 points | |
| 2, held 2nd | 19.3% | 2.8K | -6% | -0.6 points | |
| 3, moved from 4th to 3rd | 8.6% | 1.3K | +11.4% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 1.2K | -20.6% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.8% | 710 | +9.2% | +0.5 points | |
| 6, held 6th | 3.3% | 480 | 0% | +0.1 points | |
| 7, held 7th | 0.75% | 110 | 0% | 0 points |
54.9%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.
2.
Scanpan19.3%
Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.6 points.
3.
Ninja8.6%
Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.
4.
Tefal8.4%
Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.8 points.
5.
HexClad4.8%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.
6.
GreenPan3.3%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
WMF0.75%
Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among pots and pans brands in New Zealand?
7 brands
In September 2026, Le Creuset was the most searched among pots and pans brands in New Zealand, with an estimated 8.1K branded searches, 54.9% of all searches for the seven we track. Scanpan is in 2nd place, 35.6 percentage points behind at 19.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 54.1% → 54.9% | 62.6%Mar 2026 | 52.5%Apr 2026 | 1st |
| Scanpan | 18.4% → 19.3% | 19.9%Aug 2026 | 13.3%Mar 2026 | 2nd |
| Ninja | 7.6% → 8.6% | 8.8%Jan 2026 | 6.3%Mar 2026 | 4th → 3rd |
| Tefal | 9.4% → 8.4% | 10.2%Aug 2026 | 6%Dec 2025 | 3rd → 4th |
| HexClad | 4.9% → 4.8% | 5.4%Nov 2025 | 4.2%Mar 2026 | 5th |
| GreenPan | 4.8% → 3.3% | 4.8%Oct 2025 | 2.8%Jun 2026 | 6th |
| WMF | 0.74% → 0.75% | 1.1%Jul 2026 | 0.36%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among pots and pans brands in New Zealand increased from 54.1% to 54.9%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among pots and pans brands in New Zealand increased from 18.4% to 19.3%.
- Across the 12 months ending September 2026, Ninja’s share of searches among pots and pans brands in New Zealand increased from 7.6% to 8.6%.
- Across the 12 months ending September 2026, Tefal’s share of searches among pots and pans brands in New Zealand decreased from 9.4% to 8.4%.
- Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand decreased from 4.8% to 3.3%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among pots and pans brands in New Zealand peaked at 62.6% in March 2026 and was lowest at 52.5% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among pots and pans brands in New Zealand peaked at 19.9% in August 2026 and was lowest at 13.3% in March 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among pots and pans brands in New Zealand peaked at 8.8% in January 2026 and was lowest at 6.3% in March 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among pots and pans brands in New Zealand peaked at 10.2% in August 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, HexClad’s share of searches among pots and pans brands in New Zealand peaked at 5.4% in November 2025 and was lowest at 4.2% in March 2026.
- Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in June 2026.
- Across the 12 months ending September 2026, Ninja rose from 4th to 3rd among pots and pans brands in New Zealand.
- Across the 12 months ending September 2026, Tefal fell from 3rd to 4th among pots and pans brands in New Zealand.
- Across the 12 months ending September 2026, HexClad and WMF held steady: their share of searches among pots and pans brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand pots and pans brands in September 2026?
7 changes
In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches.
In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%.
In September 2026, HexClad gained share of searches among pots and pans brands in New Zealand, from 4.3% to 4.8%.
In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%.
In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%.
Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for GreenPan in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Compare popularity between leading brands
- Le Creuset vs Scanpan: compare popularity
- Le Creuset vs Ninja: compare popularity
- Le Creuset vs Tefal: compare popularity
- Le Creuset vs HexClad: compare popularity
- Scanpan vs Ninja: compare popularity
- Scanpan vs Tefal: compare popularity
- Scanpan vs HexClad: compare popularity
- Ninja vs Tefal: compare popularity
- Ninja vs HexClad: compare popularity
- Tefal vs HexClad: compare popularity
- Compare any of these brands
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