Brandwave

HexClad vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than HexClad among cookware brands in New Zealand. Tefal had about 1,410 branded searches, while HexClad had 460. Tefal made up 9.2% of all cookware brand searches we track, and HexClad accounted for 3%. When we asked ChatGPT and Google AI Overviews about cookware brands, Tefal appeared in four of the five answers and HexClad in none.

Among cookware brands in New Zealand in September 2026

Who do people search for more?

Tefal, about 3 searches for every 1 for HexClad

Tefal 1.4K searchesHexClad 460 searches

Who does AI mention more?

Tefal, mentioned in 4 of 5 answers, HexClad in 0

Tefal in 4 of 5HexClad in 0 of 5

Who does AI recommend more?

Tefal, the only one of the two named

Tefal first in 4HexClad never named

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. GreenPan3rd
  4. Le Creuset4th
  5. Essteele5th
  6. Staub–
  7. HexClad–
  8. Tramontina–
  9. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HexClad or Tefal more popular in search?

This chart shows how often people search Google for HexClad and Tefal by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.

HexClad and Tefal among cookware brands in New Zealand, by month

Share of searches by month for Tefal, HexClad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalStaubGreenPanHexCladTramontinaCirculonEssteele
Oct 202551.2%19.8%10%4.7%4.5%3.6%2.2%3.2%0.69%
Nov 202555.8%17%8.7%5.3%3.3%4.1%2.1%2.7%1.1%
Dec 202560%15.7%6.6%3.9%4.3%4.1%1.9%2.4%0.99%
Jan 202652.9%20.1%7.6%4.7%3.9%3.8%2.4%3.5%1.1%
Feb 202656.6%17.2%8%4.9%4.1%3.6%2.1%2.7%0.85%
Mar 202658.5%14.3%9.5%5.9%3.5%2.8%1.9%2.7%0.88%
Apr 202650.1%20.8%9.3%5.2%4.3%3.6%2.6%3.1%1.1%
May 202653.7%18.8%9.3%5.1%3.9%3.2%2.2%2.8%0.99%
Jun 202655.3%18.4%9.6%5.2%2.5%3.2%1.8%2.7%1.3%
Jul 202652.9%20.2%9.4%4.2%2.9%3.3%3.8%2.4%0.97%
Aug 202651.2%21%10.7%5.1%2.9%3%2.6%2.6%0.91%
Sep 202653.1%21.2%9.2%5.1%3.1%3%2.3%2.2%0.85%

How has the HexClad and Tefal comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of HexClad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 470 to 460.
  • Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand cookware brands in September 2026?

2 changes

  1. In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%.

  2. In September 2026, HexClad fell from 5th to 6th among cookware brands in New Zealand.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using HexClad’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

5 branded search terms

  • hexclad
  • hexclad cast iron
  • hexclad cookware
  • hexclad frying pan
  • hexclad pots

Tefal

13 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal cook set
  • tefal cookware
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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