Brandwave

HexClad vs Lodge:Which is more popular?

In September 2026, HexClad had more branded searches than Lodge among grill pan brands in New Zealand. HexClad had about 710 branded searches, while Lodge had 480. HexClad made up 4.6% of all grill pan brand searches we track, and Lodge accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about grill pan brands, Lodge appeared in all five answers and HexClad in none.

Among grill pan brands in New Zealand in September 2026

Who do people search for more?

HexClad, about 48% more searches than Lodge

HexClad 710 searchesLodge 480 searches

Who does AI mention more?

Lodge, mentioned in every answer we collected

Lodge in 5 of 5HexClad in 0 of 5

Who does AI recommend more?

Lodge, the only one of the two named

Lodge first in 5HexClad never named

Follow HexClad vs Lodge and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top grill pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Pyrolux4th
  5. Ooni–
  6. Ninja–
  7. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HexClad or Lodge more popular in search?

This chart shows how often people search Google for HexClad and Lodge by name. Each line represents a brand's share of searches for all seven grill pan brands we track, month by month, from searches in New Zealand.

HexClad and Lodge among grill pan brands in New Zealand, by month

Share of searches by month for HexClad, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanOoniNinjaHexCladLodgePyrolux
Oct 202551.8%18.4%14.2%7.3%4.7%3.1%0.55%
Nov 202550.5%14.2%20.4%7.5%4.6%2.4%0.25%
Dec 202558%14%13.3%7.1%5%2.3%0.34%
Jan 202652.4%18.4%12.4%8.3%4.8%3.1%0.59%
Feb 202657.8%16.1%10.3%8.2%4.3%2.8%0.44%
Mar 202662.9%14.1%9.1%6.3%4.2%3.1%0.32%
Apr 202652.2%20.5%8.5%8.7%5%4.5%0.54%
May 202657.1%18.7%8%8.1%4.3%3.4%0.36%
Jun 202655.9%18.5%7.8%7.8%4.5%4.9%0.62%
Jul 202654.9%20.1%7.2%8.3%4.3%4.7%0.46%
Aug 202652.9%20.4%11.6%7.3%4.2%3.1%0.58%
Sep 202652.4%19.3%11.9%8.2%4.6%3.1%0.45%

How has the HexClad and Lodge comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Lodge took it in June 2026, HexClad took it in August 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among grill pan brands in New Zealand moved from 4.7% to 4.6%, and its estimated monthly branded searches moved from 600 to 710.
  • Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480.

How did search popularity change for New Zealand grill pan brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

  2. Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HexClad’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

2 branded search terms

  • hexclad
  • hexclad pans

Lodge

1 branded search term

  • lodge cast iron

How the Brand Demand Index is measured

Other head-to-heads among grill pan brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.