Frying pan brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched frying pan brand in New Zealand, accounting for 53% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Scanpan and Lodge were mentioned most often, in four of the five answers. Scanpan and Lodge tied as the most recommended.
Le CreusetShare of searches 53%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ScanpanShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HexCladShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top frying pan brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Scanpan and Lodge were mentioned most often, in four of the five answers. Scanpan and Lodge tied as the most recommended. Tefal was third. Ninja, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frying pan brands in New Zealand?”
Asked ChatGPT
“What's the best frying pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best frying pan”
Searched Google, AI Overview
“cast iron pan nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which frying pan brands do people search for most?
This chart shows how often people search Google for each frying pan brand by name. Each line represents a brand's share of searches for all seven frying pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 18.7% | 7.4% | 9.1% | 4.8% | 4.5% | 3.1% |
| Nov 2025 | 56.7% | 15.9% | 8.4% | 7.5% | 5.2% | 3.5% | 2.7% |
| Dec 2025 | 61.1% | 14.7% | 7.4% | 6% | 5.2% | 3.1% | 2.4% |
| Jan 2026 | 53.4% | 18.7% | 8.5% | 6.7% | 4.9% | 4.7% | 3.2% |
| Feb 2026 | 57.6% | 16.1% | 8.2% | 7% | 4.3% | 4% | 2.8% |
| Mar 2026 | 60.6% | 13.6% | 6.1% | 8.8% | 4% | 3.9% | 3% |
| Apr 2026 | 50.3% | 19.8% | 8.4% | 8.3% | 4.8% | 4.1% | 4.4% |
| May 2026 | 54.6% | 17.9% | 7.8% | 8.3% | 4.1% | 4.1% | 3.3% |
| Jun 2026 | 53.4% | 17.7% | 7.5% | 8.6% | 4.3% | 3.9% | 4.7% |
| Jul 2026 | 52.4% | 19.2% | 7.9% | 8.3% | 4.1% | 3.6% | 4.5% |
| Aug 2026 | 52.2% | 20.2% | 7.2% | 9.8% | 4.1% | 3.5% | 3% |
| Sep 2026 | 53% | 19.5% | 8.3% | 8.1% | 4.7% | 3.3% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 8.1K | -2.1% | +0.8 points | |
| 2, held 2nd | 19.5% | 3K | -6.6% | -0.6 points | |
| 3, moved from 4th to 3rd | 8.3% | 1.3K | +11.4% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 1.2K | -20.6% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.7% | 710 | +9.2% | +0.5 points | |
| 6, held 6th | 3.3% | 500 | -10.7% | -0.3 points | |
| 7, held 7th | 3.1% | 480 | 0% | +0.1 points |
53%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.8 points.
2.
Scanpan19.5%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.6 points.
3.
Ninja8.3%
Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.
4.
Tefal8.1%
Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.7 points.
5.
HexClad4.7%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.
6.
Circulon3.3%
Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.3 points.
7.
Lodge3.1%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among frying pan brands in New Zealand?
7 brands
In September 2026, Le Creuset was the most searched among frying pan brands in New Zealand, with an estimated 8.1K branded searches, 53% of all searches for the seven we track. Scanpan is in 2nd place, 33.5 percentage points behind at 19.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 52.5% → 53% | 61.1%Dec 2025 | 50.3%Apr 2026 | 1st |
| Scanpan | 18.7% → 19.5% | 20.2%Aug 2026 | 13.6%Mar 2026 | 2nd |
| Ninja | 7.4% → 8.3% | 8.5%Jan 2026 | 6.1%Mar 2026 | 4th → 3rd |
| Tefal | 9.1% → 8.1% | 9.8%Aug 2026 | 6%Dec 2025 | 3rd → 4th |
| HexClad | 4.8% → 4.7% | 5.2%Dec 2025 | 4%Mar 2026 | 5th |
| Circulon | 4.5% → 3.3% | 4.7%Jan 2026 | 3.1%Dec 2025 | 6th |
| Lodge | 3.1% | 4.7%Jun 2026 | 2.4%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand increased from 52.5% to 53%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand increased from 18.7% to 19.5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand increased from 7.4% to 8.3%.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands in New Zealand decreased from 9.1% to 8.1%.
- Across the 12 months ending September 2026, Circulon’s share of searches among frying pan brands in New Zealand decreased from 4.5% to 3.3%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand peaked at 61.1% in December 2025 and was lowest at 50.3% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand peaked at 20.2% in August 2026 and was lowest at 13.6% in March 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand peaked at 8.5% in January 2026 and was lowest at 6.1% in March 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands in New Zealand peaked at 9.8% in August 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, HexClad’s share of searches among frying pan brands in New Zealand peaked at 5.2% in December 2025 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among frying pan brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Ninja rose from 4th to 3rd among frying pan brands in New Zealand.
- Across the 12 months ending September 2026, Tefal fell from 3rd to 4th among frying pan brands in New Zealand.
- Across the 12 months ending September 2026, HexClad and Lodge held steady: their share of searches among frying pan brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand frying pan brands in September 2026?
7 changes
In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.
In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.
In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.
In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%.
In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.
Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Compare popularity between leading brands
- Le Creuset vs Scanpan: compare popularity
- Le Creuset vs Ninja: compare popularity
- Le Creuset vs Tefal: compare popularity
- Le Creuset vs HexClad: compare popularity
- Scanpan vs Ninja: compare popularity
- Scanpan vs Tefal: compare popularity
- Scanpan vs HexClad: compare popularity
- Ninja vs Tefal: compare popularity
- Ninja vs HexClad: compare popularity
- Tefal vs HexClad: compare popularity
- Compare any of these brands
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