Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 8.3% of all New Zealand frying pan brand searches, placing Ninja third out of seven brands. When we asked both ChatGPT and Google AI Overviews about frying pan brands, Ninja did not appear in any of the answers.

Search and AI answers in September 2026

Ninja is the third most searched of 7 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 53%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ScanpanShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NinjaShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TefalShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HexCladShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Lodge1st
  3. Tefal3rd
  4. Le Creuset4th
  5. HexClad5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which frying pan brands compete with Ninja?

Ninja against frying pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanNinjaTefalHexCladCirculonLodge
Oct 202552.5%18.7%7.4%9.1%4.8%4.5%3.1%
Nov 202556.7%15.9%8.4%7.5%5.2%3.5%2.7%
Dec 202561.1%14.7%7.4%6%5.2%3.1%2.4%
Jan 202653.4%18.7%8.5%6.7%4.9%4.7%3.2%
Feb 202657.6%16.1%8.2%7%4.3%4%2.8%
Mar 202660.6%13.6%6.1%8.8%4%3.9%3%
Apr 202650.3%19.8%8.4%8.3%4.8%4.1%4.4%
May 202654.6%17.9%7.8%8.3%4.1%4.1%3.3%
Jun 202653.4%17.7%7.5%8.6%4.3%3.9%4.7%
Jul 202652.4%19.2%7.9%8.3%4.1%3.6%4.5%
Aug 202652.2%20.2%7.2%9.8%4.1%3.5%3%
Sep 202653%19.5%8.3%8.1%4.7%3.3%3.1%

  1. 1.Le Creuset

    53%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.8 points.

  2. 2.Scanpan

    19.5%

    Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.6 points.

  3. 3.Ninja

    8.3%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.

  4. 4.Tefal

    8.1%

    Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.7 points.

  5. 5.HexClad

    4.7%

    Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.

  6. 6.Circulon

    3.3%

    Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.3 points.

  7. 7.Lodge

    3.1%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

35 comparisons

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand increased from 7.4% to 8.3%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand peaked at 8.5% in January 2026 and was lowest at 6.1% in March 2026.
  • Across the 12 months ending September 2026, Ninja rose from 4th to 3rd among frying pan brands in New Zealand.

How did search popularity change for New Zealand frying pan brands in September 2026?

6 changes

  1. In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.

  3. In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.

  4. In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%.

  5. In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.

  6. Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

How are Ninja’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja foodi
  • ninja kettle
  • ninja mixer
  • ninja toaster

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1027.7%Show ranking
Blender brands4th of 63.8%Show ranking
Toaster oven brands5th of 54.4%Show ranking
Air fryer brands4th of 76.5%Show ranking
Chip fryer brands5th of 55.3%Show ranking
Pancake maker brands4th of 47.1%Show ranking
Grill pan brands4th of 78.2%Show ranking
Griddle pan brands4th of 78.3%Show ranking
Frying pan brands3rd of 78.3%Shown above
Induction pans brands4th of 78.6%Show ranking
Pots and pans brands3rd of 78.6%Show ranking
Knife set brands2nd of 712%Show ranking
Smoker grill brands2nd of 527.5%Show ranking
Cold press juicer brands1st of 565.1%Show ranking
Egg poacher brands1st of 385.2%Show ranking
Portable blender brands1st of 292%Show ranking
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