Ninja vs Russell Hobbs:Which is more popular by branded search in New Zealand?
In August 2026, Ninja had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Russell Hobbs’ 7.7K, and held a 22.4% Share of Search versus Russell Hobbs’ 5.6%.
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Which is more popular in search, Ninja or Russell Hobbs?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Ninja and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 22.3% to 22.4%, and its estimated monthly branded searches moved from 28.3K to 30.7K.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.4K to 7.7K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
25 branded search terms
- air fryer ninja
- airfryer ninja
- ninja af101 4 quart air fryer
- ninja af101 air fryer
- ninja air fryer
- ninja air fryer dual
- ninja air fryer pro
- ninja blast
- ninja blender
- ninja creami
- ninja double air fryer
- ninja dual air fryer
- ninja dual zone air fryer
- ninja foodi
- ninja foodi air fryer
- ninja foodi dual zone
- ninja foodi dualzone air fryer
- ninja foodi multi cooker
- ninja foodi smartlid multi cooker
- ninja kettle
- ninja mixer
- ninja pro air fryer
- ninja toaster
- ninja xl air fryer
- ninja xxl airfryer
Russell Hobbs
37 branded search terms
- briscoes russell hobbs air fryer
- kettle russell hobbs glass
- multicooker russell hobbs
- russell hobbs
- russell hobbs 11 in 1 digital multicooker rhpc3000
- russell hobbs 2 slice toasters
- russell hobbs 4 slice toasters
- russell hobbs 8l air fryer
- russell hobbs air fry
- russell hobbs air fryer 8l
- russell hobbs air fryer briscoes
- russell hobbs air fryers
- russell hobbs blender
- russell hobbs brooklyn air fryer
- russell hobbs brooklyn kettle
- russell hobbs chopper
- russell hobbs food processors
- russell hobbs irons
- russell hobbs jug
- russell hobbs kettle
- russell hobbs luna kettle
- russell hobbs mixer
- russell hobbs montana kettle
- russell hobbs near me
- russell hobbs nz
- russell hobbs online
- russell hobbs salt & pepper mills
- russell hobbs silent kettle
- russell hobbs steam
- russell hobbs steam irons
- russell hobbs toaster
- russellhobbs
- russellhobbs blender
- russellhobbs kettle
- russellhobbs mixer
- russellhobbs nz
- russellhobbs toaster
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