Brandwave

How popular isRussell Hobbs in search?

In August 2026, there were an estimated 7.7K branded searches for Russell Hobbs in New Zealand which is up 20.1% over the last 11 months. Russell Hobbs holds 8.5% estimated Share of Search among New Zealand air fryer brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ninja34.3%
  2. Breville32.5%
  3. Philips21.5%
  4. Russell Hobbs8.5%
  5. Tefal2.9%
  6. COSORI0.27%
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Which air fryer brands compete with Russell Hobbs?

Russell Hobbs against air fryer brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsRussell HobbsTefalCOSORI
Oct 202536.8%33.1%19.1%8.3%2.6%0.14%
Nov 202539.2%31.2%18.6%8.5%2.3%0.17%
Dec 202538.6%31.5%19.6%8.1%2.1%0.21%
Jan 202635.5%33.6%20%8.2%2.4%0.28%
Feb 202632%34.8%21.7%8.6%2.5%0.33%
Mar 202630.7%35.6%20.7%8.9%3.1%1.1%
Apr 202631.2%35.3%22.2%8.4%2.5%0.32%
May 202631.7%35%22.2%8.4%2.4%0.22%
Jun 202632.3%35.3%21.8%7.8%2.7%0.2%
Jul 202633%35.9%19.5%8.4%2.7%0.52%
Aug 202634.3%32.5%21.5%8.5%2.9%0.27%
Sep 2026——————

  1. 1.Ninja

    34.3%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points

  2. 2.Breville

    32.5%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points

  3. 3.Philips

    21.5%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points

  4. 4.Russell Hobbs

    8.5%

    held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points

  5. 5.Tefal

    2.9%

    held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points

  6. 6.COSORI

    0.27%

    held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points

Compare search popularity between Russell Hobbs and its closest rivals

How has branded search demand for Russell Hobbs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Russell Hobbs in New Zealand rose from 6.4K to 7.7K.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among air fryer brands in New Zealand peaked at 8.9% in March 2026 and was lowest at 7.8% in June 2026.

How did search popularity change for New Zealand air fryer brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.

  2. In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.

  3. In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.

  4. Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.

  5. Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

Which small kitchen appliance brands compete with Russell Hobbs?

Russell Hobbs against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between Russell Hobbs and its closest rivals

How has branded search demand for Russell Hobbs changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

37 branded search terms

  • briscoes russell hobbs air fryer
  • kettle russell hobbs glass
  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs 11 in 1 digital multicooker rhpc3000
  • russell hobbs 2 slice toasters
  • russell hobbs 4 slice toasters
  • russell hobbs 8l air fryer
  • russell hobbs air fry
  • russell hobbs air fryer 8l
  • russell hobbs air fryer briscoes
  • russell hobbs air fryers
  • russell hobbs blender
  • russell hobbs brooklyn air fryer
  • russell hobbs brooklyn kettle
  • russell hobbs chopper
  • russell hobbs food processors
  • russell hobbs irons
  • russell hobbs jug
  • russell hobbs kettle
  • russell hobbs luna kettle
  • russell hobbs mixer
  • russell hobbs montana kettle
  • russell hobbs near me
  • russell hobbs nz
  • russell hobbs online
  • russell hobbs salt & pepper mills
  • russell hobbs silent kettle
  • russell hobbs steam
  • russell hobbs steam irons
  • russell hobbs toaster
  • russellhobbs
  • russellhobbs blender
  • russellhobbs kettle
  • russellhobbs mixer
  • russellhobbs nz
  • russellhobbs toaster

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