Chip fryer brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched chip fryer brand in New Zealand, accounting for 55.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Tefal was mentioned most often, in three of the four answers. Tefal was recommended most often, coming first in two out of three responses that gave a list.
BrevilleShare of searches 55.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
De'LonghiShare of searches 24.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Russell HobbsShare of searches 8.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
TefalShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
NinjaShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top chip fryer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Tefal was mentioned most often, in three of the four answers. Tefal was recommended most often, coming first in two out of three answers that gave a list. Ninja was second, and Breville was third. De'Longhi, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tefal1st
- Ninja2nd
- Breville3rd
- Russell Hobbs4th
- De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Russell Hobbs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chip fryer brands
4 answers
Asked ChatGPT
“Which chip fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chip fryer brands in New Zealand?”
Asked ChatGPT
“What's the best chip fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best chip fryer”
Searched Google, AI Overview
“electric chip fryer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chip fryer brands do people search for most?
This chart shows how often people search Google for each chip fryer brand by name. Each line represents a brand's share of searches for all five chip fryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, De'Longhi, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | De'Longhi | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 22.3% | 8.8% | 6.2% | 4.6% |
| Nov 2025 | 57.9% | 20.3% | 9.9% | 6% | 5.9% |
| Dec 2025 | 57.5% | 22% | 9.1% | 5.5% | 5.9% |
| Jan 2026 | 56.6% | 22.8% | 9% | 5.6% | 6% |
| Feb 2026 | 55% | 24.5% | 9.2% | 5.7% | 5.6% |
| Mar 2026 | 55.7% | 24.5% | 8.5% | 7% | 4.3% |
| Apr 2026 | 56% | 25.5% | 8.1% | 5.5% | 5% |
| May 2026 | 54.8% | 27.1% | 7.8% | 5.6% | 4.7% |
| Jun 2026 | 53.5% | 27% | 8.1% | 6.4% | 4.9% |
| Jul 2026 | 54.4% | 26.3% | 8.6% | 5.7% | 4.9% |
| Aug 2026 | 53.6% | 26.9% | 8.4% | 6.7% | 4.4% |
| Sep 2026 | 55.7% | 24.3% | 8.9% | 5.8% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 13.2K | -4.1% | +2.2 points | |
| 2, held 2nd | 24.3% | 5.8K | -17% | -2.7 points | |
| 3, held 3rd | 8.9% | 2.1K | -2.3% | +0.5 points | |
| 4, held 4th | 5.8% | 1.4K | -20.3% | -0.9 points | |
| 5, held 5th | 5.3% | 1.3K | +11.4% | +0.9 points |
1.
Breville55.7%
Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +2.2 points.
24.3%
Held 2nd. 5.8K estimated branded searches, -17% vs prior month. Share -2.7 points.
8.9%
Held 3rd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.5 points.
4.
Tefal5.8%
Held 4th. 1.4K estimated branded searches, -20.3% vs prior month. Share -0.9 points.
5.
Ninja5.3%
Held 5th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.
Which brand is most popular in search among chip fryer brands in New Zealand?
5 brands
In September 2026, Breville was the most searched among chip fryer brands in New Zealand, with an estimated 13.2K branded searches, 55.7% of all searches for the five we track. De'Longhi is in 2nd place, 31.5 percentage points behind at 24.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 58.1% → 55.7% | 58.1%Oct 2025 | 53.5%Jun 2026 | 1st |
| De'Longhi | 22.3% → 24.3% | 27.1%May 2026 | 20.3%Nov 2025 | 2nd |
| Russell Hobbs | 8.8% → 8.9% | 9.9%Nov 2025 | 7.8%May 2026 | 3rd |
| Tefal | 6.2% → 5.8% | 7%Mar 2026 | 5.5%Dec 2025 | 4th |
| Ninja | 4.6% → 5.3% | 6%Jan 2026 | 4.3%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand decreased from 58.1% to 55.7%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among chip fryer brands in New Zealand increased from 22.3% to 24.3%.
- Across the 12 months ending September 2026, Ninja’s share of searches among chip fryer brands in New Zealand increased from 4.6% to 5.3%.
- Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand peaked at 58.1% in October 2025 and was lowest at 53.5% in June 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among chip fryer brands in New Zealand peaked at 27.1% in May 2026 and was lowest at 20.3% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among chip fryer brands in New Zealand peaked at 9.9% in November 2025 and was lowest at 7.8% in May 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among chip fryer brands in New Zealand peaked at 7% in March 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among chip fryer brands in New Zealand peaked at 6% in January 2026 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, Russell Hobbs and Tefal held steady: their share of searches among chip fryer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand chip fryer brands in September 2026?
5 changes
In September 2026, Breville gained share of searches among chip fryer brands in New Zealand, from 53.6% to 55.7%.
In September 2026, Ninja gained share of searches among chip fryer brands in New Zealand, from 4.4% to 5.3%.
In September 2026, Russell Hobbs gained share of searches among chip fryer brands in New Zealand, from 8.4% to 8.9%.
In September 2026, De'Longhi lost share of searches among chip fryer brands in New Zealand, from 26.9% to 24.3%.
In September 2026, Tefal lost share of searches among chip fryer brands in New Zealand, from 6.7% to 5.8%.
Compare popularity between leading brands
- Breville vs De'Longhi: compare popularity
- Breville vs Russell Hobbs: compare popularity
- Breville vs Tefal: compare popularity
- Breville vs Ninja: compare popularity
- De'Longhi vs Russell Hobbs: compare popularity
- De'Longhi vs Tefal: compare popularity
- De'Longhi vs Ninja: compare popularity
- Russell Hobbs vs Tefal: compare popularity
- Russell Hobbs vs Ninja: compare popularity
- Tefal vs Ninja: compare popularity
- Compare any of these brands
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