De'Longhi vs Russell Hobbs:Which is more popular?
In September 2026, De'Longhi had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. De'Longhi had about 5,760 branded searches, while Russell Hobbs had 3,810. De'Longhi made up 5.9% of all small kitchen appliance brand searches we track, and Russell Hobbs accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, Russell Hobbs appeared in three of the five answers and De'Longhi in two. Russell Hobbs was mentioned before De'Longhi in three out of four answers.
Who do people search for more?
De'Longhi, about 51% more searches than Russell Hobbs
Who does AI mention more?
Russell Hobbs, mentioned in 3 of 5 answers, De'Longhi in 2
Who does AI recommend more?
Russell Hobbs, named ahead of De'Longhi in 3 of 4 answers
Follow De'Longhi vs Russell Hobbs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top small kitchen appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs was listed before De'Longhi in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Ninja2nd- Russell Hobbs3rd
KitchenAid4th
Sunbeam5th
Kenwood6th- De'Longhi7th
Philips8th
Thermomix–
Tefal–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small kitchen appliance brands
5 answers
Asked ChatGPT
“Which small kitchen appliance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best small kitchen appliance brands in New Zealand?”
Asked ChatGPT
“What's the best small kitchen appliance brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“small kitchen appliance brands”
Searched Google, AI Overview
“best kitchen appliance brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is De'Longhi or Russell Hobbs more popular in search?
This chart shows how often people search Google for De'Longhi and Russell Hobbs by name. Each line represents a brand's share of searches for all ten small kitchen appliance brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Breville | Philips | KitchenAid | Thermomix | Kenwood | De'Longhi | Sunbeam | Russell Hobbs | Tefal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 13.6% | 12.2% | 12.5% | 13.3% | 6.4% | 4.7% | 5.4% | 3.4% | 1.6% |
| Nov 2025 | 29.7% | 13.5% | 11.9% | 15.6% | 8.6% | 7.2% | 4.2% | 4.4% | 3.4% | 1.5% |
| Dec 2025 | 28.6% | 13.1% | 12.3% | 15.6% | 8.4% | 8.2% | 4.4% | 4.8% | 3.2% | 1.3% |
| Jan 2026 | 27.2% | 14.4% | 13.3% | 13.6% | 9.1% | 7.1% | 5.1% | 5% | 3.5% | 1.5% |
| Feb 2026 | 23.7% | 14.4% | 14.3% | 14.5% | 9.6% | 7.1% | 5.6% | 5.2% | 3.9% | 1.6% |
| Mar 2026 | 22.1% | 15.4% | 13.3% | 13.8% | 11.1% | 7% | 6% | 5.2% | 4% | 2.1% |
| Apr 2026 | 22.4% | 15.9% | 15.2% | 13.2% | 9.2% | 7.2% | 6.4% | 5% | 3.8% | 1.7% |
| May 2026 | 22.5% | 15.1% | 15.2% | 13.9% | 10.3% | 6.8% | 6.6% | 4.5% | 3.6% | 1.6% |
| Jun 2026 | 24.1% | 14.4% | 14.6% | 11.3% | 12.8% | 6.3% | 6.4% | 4.9% | 3.5% | 1.8% |
| Jul 2026 | 26.3% | 15.2% | 13.7% | 11.1% | 9.9% | 6.3% | 6.5% | 5.1% | 3.9% | 2% |
| Aug 2026 | 24.2% | 15.5% | 14.9% | 11.1% | 10.1% | 6.4% | 6.8% | 4.9% | 3.9% | 2.1% |
| Sep 2026 | 27.7% | 15.3% | 14.4% | 11.3% | 8.5% | 6.2% | 5.9% | 5% | 3.9% | 1.7% |
How has the De'Longhi and Russell Hobbs comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among small kitchen appliance brands in New Zealand moved from 4.7% to 5.9%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among small kitchen appliance brands in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches moved from 3.3K to 3.8K.
How did search popularity change for New Zealand small kitchen appliance brands in September 2026?
2 changes
In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 16.9% over 12 measured months, from 3.3K to 3.8K in September 2026.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
9 branded search terms
- de longhi
- delonghi
- delonghi dedica
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi la specialista
- delonghi magnifica
- delonghi magnifica evo
Russell Hobbs
15 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs blender
- russell hobbs chopper
- russell hobbs irons
- russell hobbs jug
- russell hobbs kettle
- russell hobbs mixer
- russell hobbs steam
- russell hobbs toaster
- russellhobbs
- russellhobbs blender
- russellhobbs kettle
- russellhobbs mixer
- russellhobbs toaster
Other head-to-heads among small kitchen appliance brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.