Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 55.7% of all New Zealand chip fryer brand searches, placing Breville first out of five brands. When we asked both ChatGPT and Google AI Overviews about chip fryer brands, Breville appeared in one of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

Breville is the most searched of 5 competitors and the third most recommended in AI answers.

  1. BrevilleShare of searches 55.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. De'LonghiShare of searches 24.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Russell HobbsShare of searches 8.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. TefalShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. NinjaShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top chip fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Breville is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tefal1st
  2. Ninja2nd
  3. Breville3rd
  4. Russell Hobbs4th
  5. De'Longhi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip fryer brands

4 answers

  • Asked ChatGPT

    “Which chip fryer brand should I buy in New Zealand?”

    1. 1Ninja
    2. 2Tefal

  • Asked ChatGPT

    “What are the best chip fryer brands in New Zealand?”

    1. 1Tefal
    2. 2Breville
    3. 3Ninja

  • Asked ChatGPT

    “What's the best chip fryer brand in New Zealand for everyday cooking?”

    1. 1Tefal
    2. 2Russell Hobbs

  • Searched Google, AI Overview

    “best chip fryer”

    1. Searched Google, AI Overview

      “electric chip fryer”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which chip fryer brands compete with Breville?

    Breville against chip fryer brands in New Zealand, by month

    Share of searches by month for Breville, De'Longhi, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBrevilleDe'LonghiRussell HobbsTefalNinja
    Oct 202558.1%22.3%8.8%6.2%4.6%
    Nov 202557.9%20.3%9.9%6%5.9%
    Dec 202557.5%22%9.1%5.5%5.9%
    Jan 202656.6%22.8%9%5.6%6%
    Feb 202655%24.5%9.2%5.7%5.6%
    Mar 202655.7%24.5%8.5%7%4.3%
    Apr 202656%25.5%8.1%5.5%5%
    May 202654.8%27.1%7.8%5.6%4.7%
    Jun 202653.5%27%8.1%6.4%4.9%
    Jul 202654.4%26.3%8.6%5.7%4.9%
    Aug 202653.6%26.9%8.4%6.7%4.4%
    Sep 202655.7%24.3%8.9%5.8%5.3%

    1. 1.Breville

      55.7%

      Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +2.2 points.

    2. 2.De'Longhi

      24.3%

      Held 2nd. 5.8K estimated branded searches, -17% vs prior month. Share -2.7 points.

    3. 3.Russell Hobbs

      8.9%

      Held 3rd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.5 points.

    4. 4.Tefal

      5.8%

      Held 4th. 1.4K estimated branded searches, -20.3% vs prior month. Share -0.9 points.

    5. 5.Ninja

      5.3%

      Held 5th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.

    Compare popularity between Breville and its closest rivals

    Every comparison with Breville

    35 comparisons

    How has branded search demand for Breville changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
    • Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand decreased from 58.1% to 55.7%.
    • Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand peaked at 58.1% in October 2025 and was lowest at 53.5% in June 2026.

    How did search popularity change for New Zealand chip fryer brands in September 2026?

    5 changes

    1. In September 2026, Breville gained share of searches among chip fryer brands in New Zealand, from 53.6% to 55.7%.

    2. In September 2026, Ninja gained share of searches among chip fryer brands in New Zealand, from 4.4% to 5.3%.

    3. In September 2026, Russell Hobbs gained share of searches among chip fryer brands in New Zealand, from 8.4% to 8.9%.

    4. In September 2026, De'Longhi lost share of searches among chip fryer brands in New Zealand, from 26.9% to 24.3%.

    5. In September 2026, Tefal lost share of searches among chip fryer brands in New Zealand, from 6.7% to 5.8%.

    How are Breville’s branded searches counted?

    21 search terms

    Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • breville
    • breville air fry
    • breville barista express
    • breville barista pro
    • breville barista touch
    • breville blender
    • breville bread maker
    • breville coffee machine
    • breville descaler
    • breville double boiler
    • breville espresso machine
    • breville humidifier
    • breville juicer
    • breville kettle
    • breville microwave
    • breville milk frother
    • breville mixer
    • breville mixer stand
    • breville oracle
    • breville pods
    • breville toaster

    Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Breville compete?

    Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Small kitchen appliance brands2nd of 1015.3%Show ranking
    Coffee machine brands1st of 839.2%Show ranking
    Coffee maker brands2nd of 924.5%Show ranking
    Induction cooktop brands2nd of 828.4%Show ranking
    Convection oven brands2nd of 629.5%Show ranking
    Stand mixer brands1st of 635.4%Show ranking
    Blender brands1st of 638%Show ranking
    Hand mixer brands1st of 540.4%Show ranking
    Toaster oven brands1st of 546.4%Show ranking
    Air fryer brands1st of 751.5%Show ranking
    Chip fryer brands1st of 555.7%Shown above
    Hand blender brands1st of 652.3%Show ranking
    Tea kettle brands1st of 653.4%Show ranking
    Stick blender brands4th of 712.9%Show ranking
    Milk frother brands1st of 661.2%Show ranking
    Kitchen scale brands1st of 662.6%Show ranking
    Pancake maker brands1st of 473.5%Show ranking
    Crepe maker brands1st of 567.5%Show ranking
    Cold press juicer brands1st of 590.9%Show ranking
    Humidifier brands4th of 81.5%Show ranking
    Microwave oven brands1st of 632.8%Show ranking
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