Breville vs Ninja:Which is more popular?
In September 2026, Breville had more branded searches than Ninja among chip fryer brands in New Zealand. Breville had about 13,200 branded searches, while Ninja had 1,270. Breville made up 55.7% of all chip fryer brand searches we track, and Ninja accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about chip fryer brands, Ninja appeared in two of the four answers and Breville in one. Breville and Ninja were each mentioned first in one of the two answers that named either.
Who do people search for more?
Breville, about 10 searches for every 1 for Ninja
Who does AI mention more?
Ninja, mentioned in 2 of 4 answers, Breville in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top chip fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ninja was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Breville and Ninja were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tefal1st- Ninja2nd
- Breville3rd
Russell Hobbs4th
De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Russell Hobbs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chip fryer brands
4 answers
Asked ChatGPT
“Which chip fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chip fryer brands in New Zealand?”
Asked ChatGPT
“What's the best chip fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best chip fryer”
Searched Google, AI Overview
“electric chip fryer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Breville or Ninja more popular in search?
This chart shows how often people search Google for Breville and Ninja by name. Each line represents a brand's share of searches for all five chip fryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | De'Longhi | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 22.3% | 8.8% | 6.2% | 4.6% |
| Nov 2025 | 57.9% | 20.3% | 9.9% | 6% | 5.9% |
| Dec 2025 | 57.5% | 22% | 9.1% | 5.5% | 5.9% |
| Jan 2026 | 56.6% | 22.8% | 9% | 5.6% | 6% |
| Feb 2026 | 55% | 24.5% | 9.2% | 5.7% | 5.6% |
| Mar 2026 | 55.7% | 24.5% | 8.5% | 7% | 4.3% |
| Apr 2026 | 56% | 25.5% | 8.1% | 5.5% | 5% |
| May 2026 | 54.8% | 27.1% | 7.8% | 5.6% | 4.7% |
| Jun 2026 | 53.5% | 27% | 8.1% | 6.4% | 4.9% |
| Jul 2026 | 54.4% | 26.3% | 8.6% | 5.7% | 4.9% |
| Aug 2026 | 53.6% | 26.9% | 8.4% | 6.7% | 4.4% |
| Sep 2026 | 55.7% | 24.3% | 8.9% | 5.8% | 5.3% |
How has the Breville and Ninja comparison changed over the last 12 months?
3 findings
- Breville was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand moved from 58.1% to 55.7%, and its estimated monthly branded searches moved from 11.7K to 13.2K.
- Across the 12 months ending September 2026, Ninja’s share of searches among chip fryer brands in New Zealand moved from 4.6% to 5.3%, and its estimated monthly branded searches moved from 930 to 1.3K.
How did search popularity change for New Zealand chip fryer brands in September 2026?
2 changes
In September 2026, Breville gained share of searches among chip fryer brands in New Zealand, from 53.6% to 55.7%.
In September 2026, Ninja gained share of searches among chip fryer brands in New Zealand, from 4.4% to 5.3%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Breville’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chip fryer brands
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