Brandwave

De'Longhi vs Russell Hobbs:Which is more popular?

In September 2026, De'Longhi had more branded searches than Russell Hobbs among chip fryer brands in New Zealand. De'Longhi had about 5,760 branded searches, while Russell Hobbs had 2,120. De'Longhi made up 24.3% of all chip fryer brand searches we track, and Russell Hobbs accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about chip fryer brands, Russell Hobbs appeared in one of the four answers and De'Longhi in none.

Among chip fryer brands in New Zealand in September 2026

Who do people search for more?

De'Longhi, about 3 searches for every 1 for Russell Hobbs

De'Longhi 5.8K searchesRussell Hobbs 2.1K searches

Who does AI mention more?

Russell Hobbs, mentioned in 1 of 4 answers, De'Longhi in 0

Russell Hobbs in 1 of 4De'Longhi in 0 of 4

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Top chip fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Russell Hobbs was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. De'Longhi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tefal1st
  2. Ninja2nd
  3. Breville3rd
  4. Russell Hobbs4th
  5. De'Longhi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip fryer brands

4 answers

  • Asked ChatGPT

    “Which chip fryer brand should I buy in New Zealand?”

    1. 1Ninja
    2. 2Tefal

  • Asked ChatGPT

    “What are the best chip fryer brands in New Zealand?”

    1. 1Tefal
    2. 2Breville
    3. 3Ninja

  • Asked ChatGPT

    “What's the best chip fryer brand in New Zealand for everyday cooking?”

    1. 1Tefal
    2. 2Russell Hobbs

  • Searched Google, AI Overview

    “best chip fryer”

    1. Searched Google, AI Overview

      “electric chip fryer”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is De'Longhi or Russell Hobbs more popular in search?

    This chart shows how often people search Google for De'Longhi and Russell Hobbs by name. Each line represents a brand's share of searches for all five chip fryer brands we track, month by month, from searches in New Zealand.

    De'Longhi and Russell Hobbs among chip fryer brands in New Zealand, by month

    Share of searches by month for De'Longhi, Russell Hobbs. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBrevilleDe'LonghiRussell HobbsTefalNinja
    Oct 202558.1%22.3%8.8%6.2%4.6%
    Nov 202557.9%20.3%9.9%6%5.9%
    Dec 202557.5%22%9.1%5.5%5.9%
    Jan 202656.6%22.8%9%5.6%6%
    Feb 202655%24.5%9.2%5.7%5.6%
    Mar 202655.7%24.5%8.5%7%4.3%
    Apr 202656%25.5%8.1%5.5%5%
    May 202654.8%27.1%7.8%5.6%4.7%
    Jun 202653.5%27%8.1%6.4%4.9%
    Jul 202654.4%26.3%8.6%5.7%4.9%
    Aug 202653.6%26.9%8.4%6.7%4.4%
    Sep 202655.7%24.3%8.9%5.8%5.3%

    How has the De'Longhi and Russell Hobbs comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand chip fryer brands in September 2026?

    2 changes

    1. In September 2026, Russell Hobbs gained share of searches among chip fryer brands in New Zealand, from 8.4% to 8.9%.

    2. In September 2026, De'Longhi lost share of searches among chip fryer brands in New Zealand, from 26.9% to 24.3%.

    How are branded searches counted?

    16 search terms

    Brandwave collects information about searches that people make online using De'Longhi’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    De'Longhi

    9 branded search terms

    • de longhi
    • delonghi
    • delonghi dedica
    • delonghi descaler
    • delonghi ecodecalk descaler
    • delonghi eletta explore
    • delonghi la specialista
    • delonghi magnifica
    • delonghi magnifica evo

    Russell Hobbs

    7 branded search terms

    • multicooker russell hobbs
    • russell hobbs
    • russell hobbs chopper
    • russell hobbs irons
    • russell hobbs jug
    • russell hobbs steam
    • russellhobbs

    How the Brand Demand Index is measured

    Other head-to-heads among chip fryer brands

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