Brandwave

How popular isDe'Longhi?

In September 2026, people searched for De'Longhi by name about 7,410 times in New Zealand, a 27.8% increase from the previous year. These searches made up 24.3% of all New Zealand chip fryer brand searches, placing De'Longhi second out of five brands. When we asked both ChatGPT and Google AI Overviews about chip fryer brands, De'Longhi did not appear in any of the answers.

Search and AI answers in September 2026

De'Longhi is the second most searched of 5 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 55.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. De'LonghiShare of searches 24.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Russell HobbsShare of searches 8.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. TefalShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. NinjaShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top chip fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, De'Longhi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tefal1st
  2. Ninja2nd
  3. Breville3rd
  4. Russell Hobbs4th
  5. De'Longhi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip fryer brands

4 answers

  • Asked ChatGPT

    “Which chip fryer brand should I buy in New Zealand?”

    1. 1Ninja
    2. 2Tefal

  • Asked ChatGPT

    “What are the best chip fryer brands in New Zealand?”

    1. 1Tefal
    2. 2Breville
    3. 3Ninja

  • Asked ChatGPT

    “What's the best chip fryer brand in New Zealand for everyday cooking?”

    1. 1Tefal
    2. 2Russell Hobbs

  • Searched Google, AI Overview

    “best chip fryer”

    1. Searched Google, AI Overview

      “electric chip fryer”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which chip fryer brands compete with De'Longhi?

    De'Longhi against chip fryer brands in New Zealand, by month

    Share of searches by month for Breville, De'Longhi, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBrevilleDe'LonghiRussell HobbsTefalNinja
    Oct 202558.1%22.3%8.8%6.2%4.6%
    Nov 202557.9%20.3%9.9%6%5.9%
    Dec 202557.5%22%9.1%5.5%5.9%
    Jan 202656.6%22.8%9%5.6%6%
    Feb 202655%24.5%9.2%5.7%5.6%
    Mar 202655.7%24.5%8.5%7%4.3%
    Apr 202656%25.5%8.1%5.5%5%
    May 202654.8%27.1%7.8%5.6%4.7%
    Jun 202653.5%27%8.1%6.4%4.9%
    Jul 202654.4%26.3%8.6%5.7%4.9%
    Aug 202653.6%26.9%8.4%6.7%4.4%
    Sep 202655.7%24.3%8.9%5.8%5.3%

    1. 1.Breville

      55.7%

      Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +2.2 points.

    2. 2.De'Longhi

      24.3%

      Held 2nd. 5.8K estimated branded searches, -17% vs prior month. Share -2.7 points.

    3. 3.Russell Hobbs

      8.9%

      Held 3rd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.5 points.

    4. 4.Tefal

      5.8%

      Held 4th. 1.4K estimated branded searches, -20.3% vs prior month. Share -0.9 points.

    5. 5.Ninja

      5.3%

      Held 5th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.

    Compare popularity between De'Longhi and its closest rivals

    Every comparison with De'Longhi

    26 comparisons

    How has branded search demand for De'Longhi changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi in New Zealand rose from 5.8K to 7.4K.
    • Across the 12 months ending September 2026, De'Longhi’s share of searches among chip fryer brands in New Zealand increased from 22.3% to 24.3%.
    • Across the 12 months ending September 2026, De'Longhi’s share of searches among chip fryer brands in New Zealand peaked at 27.1% in May 2026 and was lowest at 20.3% in November 2025.

    How did search popularity change for New Zealand chip fryer brands in September 2026?

    5 changes

    1. In September 2026, Breville gained share of searches among chip fryer brands in New Zealand, from 53.6% to 55.7%.

    2. In September 2026, Ninja gained share of searches among chip fryer brands in New Zealand, from 4.4% to 5.3%.

    3. In September 2026, Russell Hobbs gained share of searches among chip fryer brands in New Zealand, from 8.4% to 8.9%.

    4. In September 2026, De'Longhi lost share of searches among chip fryer brands in New Zealand, from 26.9% to 24.3%.

    5. In September 2026, Tefal lost share of searches among chip fryer brands in New Zealand, from 6.7% to 5.8%.

    How are De'Longhi’s branded searches counted?

    15 search terms

    Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • de longhi
    • de longhi pods
    • delonghi
    • delonghi dedica
    • delonghi dehumidifier
    • delonghi descaler
    • delonghi ecodecalk descaler
    • delonghi eletta explore
    • delonghi heater
    • delonghi la specialista
    • delonghi magnifica
    • delonghi magnifica evo
    • delonghi oil heater
    • delonghi pods
    • espresso delonghi machine

    Do you work for De'Longhi? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does De'Longhi compete?

    De'Longhi is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Small kitchen appliance brands7th of 105.9%Show ranking
    Coffee machine brands3rd of 810.4%Show ranking
    Coffee maker brands4th of 911.7%Show ranking
    Portable heater brands3rd of 611.8%Show ranking
    Toaster oven brands3rd of 521.1%Show ranking
    Chip fryer brands2nd of 524.3%Shown above
    Milk frother brands2nd of 630.6%Show ranking
    Heater and dehumidifier brands1st of 544.6%Show ranking
    Panel heater brands1st of 655.9%Show ranking
    Creator with pink hair and a pink jacket

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