De'Longhi vs Gaggia:Which is more popular?
In September 2026, De'Longhi had more branded searches than Gaggia among coffee machine brands in New Zealand. De'Longhi had about 6,170 branded searches, while Gaggia had 90. De'Longhi made up 10.4% of all coffee machine brand searches we track, and Gaggia accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Gaggia appeared in all three answers and De'Longhi in two. De'Longhi was mentioned before Gaggia in two out of three answers.
Who do people search for more?
De'Longhi, about 69 searches for every 1 for Gaggia
Who does AI mention more?
Gaggia, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, named ahead of Gaggia in 2 of 3 answers
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gaggia appeared in all three answers. De'Longhi was mentioned in two out of three: in two of the three ChatGPT answers. De'Longhi was listed before Gaggia in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st- De'Longhi2nd
- Gaggia3rd
Jura4th
Rocket Espresso5th
Nespresso6th
La Marzocco7th
Sunbeam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 3Named in 3 of 3 ChatGPT answers
- Gaggia3 of 3Named in 3 of 3 ChatGPT answers
- De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
- Jura2 of 3Named in 2 of 3 ChatGPT answers
- Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
- Nespresso1 of 3Named in 1 of 3 ChatGPT answers
- La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
- Sunbeam0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee machine brands
3 answers
Asked ChatGPT
“Which coffee machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee machine brands in New Zealand?”
Asked ChatGPT
“What's the best coffee machine brand in New Zealand for home espresso?”
Searched Google, AI Overview
“espresso machine nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee maker nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is De'Longhi or Gaggia more popular in search?
This chart shows how often people search Google for De'Longhi and Gaggia by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Gaggia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Nespresso | De'Longhi | Sunbeam | La Marzocco | Jura | Rocket Espresso | Gaggia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 42.9% | 8.8% | 7.7% | 3.3% | 0.49% | 0.38% | 0.16% |
| Nov 2025 | 38.5% | 42.4% | 8.5% | 6.9% | 2.8% | 0.52% | 0.27% | 0.14% |
| Dec 2025 | 35.5% | 44.8% | 8.5% | 7.9% | 2.6% | 0.4% | 0.25% | 0.13% |
| Jan 2026 | 35.3% | 43.8% | 9% | 7.9% | 3.1% | 0.38% | 0.3% | 0.24% |
| Feb 2026 | 34.9% | 44.7% | 9.2% | 7.1% | 3.2% | 0.47% | 0.24% | 0.15% |
| Mar 2026 | 35.5% | 43.1% | 9.9% | 7% | 3.6% | 0.37% | 0.29% | 0.29% |
| Apr 2026 | 37.3% | 40% | 10.8% | 7.2% | 3.7% | 0.39% | 0.3% | 0.19% |
| May 2026 | 36.9% | 41.7% | 11.1% | 6.5% | 3% | 0.36% | 0.27% | 0.18% |
| Jun 2026 | 38.6% | 38.1% | 11.4% | 7.3% | 3.7% | 0.47% | 0.24% | 0.12% |
| Jul 2026 | 39.8% | 36.3% | 11.3% | 7.5% | 4.3% | 0.53% | 0.22% | 0.14% |
| Aug 2026 | 36.3% | 38.5% | 12.1% | 7.6% | 4.5% | 0.55% | 0.28% | 0.15% |
| Sep 2026 | 39.2% | 38.2% | 10.4% | 7.6% | 3.7% | 0.46% | 0.24% | 0.15% |
How has the De'Longhi and Gaggia comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Gaggia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in New Zealand moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 4.8K to 6.2K.
- Across the 12 months ending September 2026, Gaggia’s share of searches among coffee machine brands in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand coffee machine brands in September 2026?
1 change
In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Gaggia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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