Brandwave

Coffee machine brands in New Zealand:Which brands are most popular in search?

In August 2026, Nespresso was the most searched among coffee machine brands in New Zealand, with an estimated 32.2K branded searches and 35.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Nespresso35.9%
  2. Breville32.4%
  3. De'Longhi16.9%
  4. Sunbeam8.5%
  5. La Marzocco5.9%
  6. Jura0.45%

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Share of SearchLeaderboard

Compare the coffee machine brands New Zealanders buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee machine brands in New Zealand, by month

Share of Search by month for Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoBrevilleDe'LonghiSunbeamLa MarzoccoJura
Oct 202541.6%30.8%14.3%8.8%4.1%0.4%
Nov 202540.9%34.1%12.6%8.2%3.7%0.49%
Dec 202543.5%30.8%13%8.9%3.4%0.33%
Jan 202642.4%31.1%13.3%8.6%4.2%0.37%
Feb 202644%30.6%12.5%8%4.5%0.41%
Mar 202641.6%30.8%14.5%7.8%5%0.35%
Apr 202637.3%31.9%17.7%7.8%4.9%0.37%
May 202638.7%32.7%16.5%7.2%4.4%0.42%
Jun 202636.2%34.2%16%8.1%5.2%0.42%
Jul 202633.9%36.1%15.6%8.4%5.4%0.49%
Aug 202635.9%32.4%16.9%8.5%5.9%0.45%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nespresso

    35.9%

    moved from 2nd to 1st · 32.2K estimated branded searches · +1% vs prior month · +2 points

  2. 2.Breville

    32.4%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.7 points

  3. 3.De'Longhi

    16.9%

    held 3rd · 15.2K estimated branded searches · +2.9% vs prior month · +1.2 points

  4. 4.Sunbeam

    8.5%

    held 4th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  5. 5.La Marzocco

    5.9%

    held 5th · 5.3K estimated branded searches · +4.2% vs prior month · +0.5 points

  6. 6.Jura

    0.45%

    held 6th · 400 estimated branded searches · -13% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among coffee machine brands in New Zealand?

In August 2026, Nespresso was the most searched among coffee machine brands in New Zealand, with an estimated 32.2K branded searches and 35.9% estimated Share of Search within this set. Breville is in 2nd place, 3.5 percentage points behind at 32.4% Share of Search.

New Zealand coffee machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso41.6% → 35.9%44%Feb 202633.9%Jul 20261st
Breville30.8% → 32.4%36.1%Jul 202630.6%Feb 20262nd
De'Longhi14.3% → 16.9%17.7%Apr 202612.5%Feb 20263rd
Sunbeam8.8% → 8.5%8.9%Dec 20257.2%May 20264th
La Marzocco4.1% → 5.9%5.9%Aug 20263.4%Dec 20255th
Jura0.4% → 0.45%0.49%Nov 20250.33%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand decreased from 41.6% to 35.9%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand increased from 30.8% to 32.4%.
  • Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand increased from 14.3% to 16.9%.
  • Across the 11 months ending August 2026, La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand increased from 4.1% to 5.9%.
  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand peaked at 44% in February 2026 and was lowest at 33.9% in July 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand peaked at 36.1% in July 2026 and was lowest at 30.6% in February 2026.
  • Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand peaked at 17.7% in April 2026 and was lowest at 12.5% in February 2026.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand peaked at 8.9% in December 2025 and was lowest at 7.2% in May 2026.
  • Across the 11 months ending August 2026, La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand peaked at 5.9% in August 2026 and was lowest at 3.4% in December 2025.
  • Across the 11 months ending August 2026, Sunbeam and Jura held steady: their estimated Share of Search among coffee machine brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand coffee machine brands in August 2026?

  1. In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.

  2. In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.

  3. In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.

  4. La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.

  5. Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.

  6. Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

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