Breville vs Sunbeam:Which is more popular by branded search in New Zealand?
In August 2026, Breville had more branded searches than Sunbeam among small kitchen appliance brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Sunbeam’s 7.6K, and held a 21.2% Share of Search versus Sunbeam’s 5.6%.
Follow Breville vs Sunbeam and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Breville or Sunbeam?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Breville and Sunbeam comparison changed over the last 12 months?
3 findings
- Breville was ahead of Sunbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 20% to 21.2%, and its estimated monthly branded searches moved from 25.4K to 29.1K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 7.3K to 7.6K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
3 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
31 branded search terms
- breville
- breville air fry
- breville air fryer chef
- breville air fryer oven
- breville all in one air fryer
- breville barista express
- breville barista express espresso machine
- breville barista express impress
- breville barista pro
- breville barista touch
- breville blender
- breville bread maker
- breville coffee machine
- breville com
- breville descaler
- breville double boiler
- breville espresso machine
- breville espresso machine descaler
- breville juicer
- breville kettle
- breville milk frother
- breville mixer
- breville mixer stand
- breville near me
- breville nz
- breville online
- breville oracle
- breville pods
- breville stand mixer nz
- breville the air fryer chef
- breville toaster
Sunbeam
31 branded search terms
- old sunbeam mixmaster
- sunbeam
- sunbeam 4 slice toaster
- sunbeam air fryer
- sunbeam air purifier
- sunbeam barista
- sunbeam barista max
- sunbeam barista plus
- sunbeam blender
- sunbeam cafe series
- sunbeam co nz
- sunbeam coffee machine
- sunbeam espresso machine
- sunbeam fabric steamer
- sunbeam grinder
- sunbeam handheld steamer
- sunbeam heated throw
- sunbeam kettle
- sunbeam mixer
- sunbeam mixer master
- sunbeam mixmaster
- sunbeam near me
- sunbeam nutrioven
- sunbeam nz
- sunbeam online
- sunbeam planetary mixmaster
- sunbeam pods
- sunbeam stand mixers
- sunbeam steam
- sunbeam toaster
- sunbeam two slice toaster
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.