Brandwave

How popular isBreville in search?

In August 2026, there were an estimated 29.1K branded searches for Breville in New Zealand which is up 14.5% over the last 11 months. Breville holds 32.5% estimated Share of Search among New Zealand air fryer brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ninja34.3%
  2. Breville32.5%
  3. Philips21.5%
  4. Russell Hobbs8.5%
  5. Tefal2.9%
  6. COSORI0.27%
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Which air fryer brands compete with Breville?

Breville against air fryer brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsRussell HobbsTefalCOSORI
Oct 202536.8%33.1%19.1%8.3%2.6%0.14%
Nov 202539.2%31.2%18.6%8.5%2.3%0.17%
Dec 202538.6%31.5%19.6%8.1%2.1%0.21%
Jan 202635.5%33.6%20%8.2%2.4%0.28%
Feb 202632%34.8%21.7%8.6%2.5%0.33%
Mar 202630.7%35.6%20.7%8.9%3.1%1.1%
Apr 202631.2%35.3%22.2%8.4%2.5%0.32%
May 202631.7%35%22.2%8.4%2.4%0.22%
Jun 202632.3%35.3%21.8%7.8%2.7%0.2%
Jul 202633%35.9%19.5%8.4%2.7%0.52%
Aug 202634.3%32.5%21.5%8.5%2.9%0.27%
Sep 2026——————

  1. 1.Ninja

    34.3%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points

  2. 2.Breville

    32.5%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points

  3. 3.Philips

    21.5%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points

  4. 4.Russell Hobbs

    8.5%

    held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points

  5. 5.Tefal

    2.9%

    held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points

  6. 6.COSORI

    0.27%

    held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points

Compare search popularity between Breville and its closest rivals

How has branded search demand for Breville changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Breville in New Zealand rose from 25.4K to 29.1K.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand decreased from 33.1% to 32.5%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand peaked at 35.9% in July 2026 and was lowest at 31.2% in November 2025.

How did search popularity change for New Zealand air fryer brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.

  2. In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.

  3. In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.

  4. Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.

  5. Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

Which coffee machine brands compete with Breville?

Breville against coffee machine brands in New Zealand, by month

Share of Search by month for Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoBrevilleDe'LonghiSunbeamLa MarzoccoJura
Oct 202541.6%30.8%14.3%8.8%4.1%0.4%
Nov 202540.9%34.1%12.6%8.2%3.7%0.49%
Dec 202543.5%30.8%13%8.9%3.4%0.33%
Jan 202642.4%31.1%13.3%8.6%4.2%0.37%
Feb 202644%30.6%12.5%8%4.5%0.41%
Mar 202641.6%30.8%14.5%7.8%5%0.35%
Apr 202637.3%31.9%17.7%7.8%4.9%0.37%
May 202638.7%32.7%16.5%7.2%4.4%0.42%
Jun 202636.2%34.2%16%8.1%5.2%0.42%
Jul 202633.9%36.1%15.6%8.4%5.4%0.49%
Aug 202635.9%32.4%16.9%8.5%5.9%0.45%
Sep 2026——————

  1. 1.Nespresso

    35.9%

    moved from 2nd to 1st · 32.2K estimated branded searches · +1% vs prior month · +2 points

  2. 2.Breville

    32.4%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.7 points

  3. 3.De'Longhi

    16.9%

    held 3rd · 15.2K estimated branded searches · +2.9% vs prior month · +1.2 points

  4. 4.Sunbeam

    8.5%

    held 4th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  5. 5.La Marzocco

    5.9%

    held 5th · 5.3K estimated branded searches · +4.2% vs prior month · +0.5 points

  6. 6.Jura

    0.45%

    held 6th · 400 estimated branded searches · -13% vs prior month · 0 points

Compare search popularity between Breville and its closest rivals

How has branded search demand for Breville changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand increased from 30.8% to 32.4%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand peaked at 36.1% in July 2026 and was lowest at 30.6% in February 2026.

How did search popularity change for New Zealand coffee machine brands in August 2026?

  1. In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.

  2. In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.

  3. In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.

  4. La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.

  5. Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.

  6. Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

Which small kitchen appliance brands compete with Breville?

Breville against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between Breville and its closest rivals

How has branded search demand for Breville changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand increased from 20% to 21.2%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 23.5% in July 2026 and was lowest at 19.5% in December 2025.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

Which stand mixer brands compete with Breville?

Breville against stand mixer brands in New Zealand, by month

Share of Search by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleSmegKitchenAidKenwoodSunbeam
Oct 202540%16.6%20.4%11.5%11.5%
Nov 202538.6%13.6%25.4%13.1%9.2%
Dec 202537.2%12.1%25%14.9%10.8%
Jan 202640.4%14.6%21.4%12.3%11.2%
Feb 202640.3%14.9%22%12.2%10.6%
Mar 202641%14.9%21.6%12.1%10.4%
Apr 202642.4%13.7%20.9%12.6%10.4%
May 202643%12.8%22.8%12.1%9.4%
Jun 202643.1%14%21.2%11.5%10.2%
Jul 202640.6%22.3%17.8%9.9%9.4%
Aug 202636%27.8%16.7%10.1%9.4%
Sep 2026—————

  1. 1.Breville

    36%

    held 1st · 29.1K estimated branded searches · -14.3% vs prior month · -4.6 points

  2. 2.Smeg

    27.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +5.5 points

  3. 3.KitchenAid

    16.7%

    held 3rd · 13.5K estimated branded searches · -9.2% vs prior month · -1.1 points

  4. 4.Kenwood

    10.1%

    held 4th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  5. 5.Sunbeam

    9.4%

    held 5th · 7.6K estimated branded searches · -3.5% vs prior month · 0 points

Compare search popularity between Breville and its closest rivals

How has branded search demand for Breville changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand decreased from 40% to 36%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand peaked at 43.1% in June 2026 and was lowest at 36% in August 2026.

How did search popularity change for New Zealand stand mixer brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.

  2. In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.

  3. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

31 branded search terms

  • breville
  • breville air fry
  • breville air fryer chef
  • breville air fryer oven
  • breville all in one air fryer
  • breville barista express
  • breville barista express espresso machine
  • breville barista express impress
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville com
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville espresso machine descaler
  • breville juicer
  • breville kettle
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville near me
  • breville nz
  • breville online
  • breville oracle
  • breville pods
  • breville stand mixer nz
  • breville the air fryer chef
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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