Breville vs Smeg:Which is more popular by branded search in New Zealand?
In August 2026, Breville had more branded searches than Smeg among stand mixer brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Smeg’s 22.5K, and held a 36% Share of Search versus Smeg’s 27.8%.
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Which is more popular in search, Breville or Smeg?
Compare the stand mixer brands New Zealand bakers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Smeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Smeg | KitchenAid | Kenwood | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 16.6% | 20.4% | 11.5% | 11.5% |
| Nov 2025 | 38.6% | 13.6% | 25.4% | 13.1% | 9.2% |
| Dec 2025 | 37.2% | 12.1% | 25% | 14.9% | 10.8% |
| Jan 2026 | 40.4% | 14.6% | 21.4% | 12.3% | 11.2% |
| Feb 2026 | 40.3% | 14.9% | 22% | 12.2% | 10.6% |
| Mar 2026 | 41% | 14.9% | 21.6% | 12.1% | 10.4% |
| Apr 2026 | 42.4% | 13.7% | 20.9% | 12.6% | 10.4% |
| May 2026 | 43% | 12.8% | 22.8% | 12.1% | 9.4% |
| Jun 2026 | 43.1% | 14% | 21.2% | 11.5% | 10.2% |
| Jul 2026 | 40.6% | 22.3% | 17.8% | 9.9% | 9.4% |
| Aug 2026 | 36% | 27.8% | 16.7% | 10.1% | 9.4% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Smeg comparison changed over the last 12 months?
3 findings
- Breville was ahead of Smeg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand moved from 40% to 36%, and its estimated monthly branded searches moved from 25.4K to 29.1K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand moved from 16.6% to 27.8%, and its estimated monthly branded searches moved from 10.6K to 22.5K.
How did search popularity change for New Zealand stand mixer brands in August 2026?
2 changes
In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.
In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
31 branded search terms
- breville
- breville air fry
- breville air fryer chef
- breville air fryer oven
- breville all in one air fryer
- breville barista express
- breville barista express espresso machine
- breville barista express impress
- breville barista pro
- breville barista touch
- breville blender
- breville bread maker
- breville coffee machine
- breville com
- breville descaler
- breville double boiler
- breville espresso machine
- breville espresso machine descaler
- breville juicer
- breville kettle
- breville milk frother
- breville mixer
- breville mixer stand
- breville near me
- breville nz
- breville online
- breville oracle
- breville pods
- breville stand mixer nz
- breville the air fryer chef
- breville toaster
Smeg
37 branded search terms
- pink smeg
- smeg
- smeg 4 slice
- smeg 60cm freestanding oven
- smeg 60cm oven
- smeg 900 freestanding oven
- smeg 90cm freestanding oven
- smeg 90cm oven
- smeg appliances
- smeg aus
- smeg cocotte
- smeg coffee machine
- smeg com
- smeg cooktop
- smeg dishwasher
- smeg double oven
- smeg freestanding oven
- smeg fridge
- smeg gas oven
- smeg home appliances
- smeg induction oven
- smeg kitchen
- smeg microwaves
- smeg mixer
- smeg mixer nz
- smeg near me
- smeg nz
- smeg online
- smeg oven
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stand mixer
- smeg stoves
- smeg victoria oven
- smeg wall oven
- smeg washing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.