De'Longhi vs Moccamaster:Which is more popular?
In September 2026, De'Longhi had more branded searches than Moccamaster among coffee maker brands in New Zealand. De'Longhi had about 5,760 branded searches, while Moccamaster had 880. De'Longhi made up 11.7% of all coffee maker brand searches we track, and Moccamaster accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, De'Longhi appeared in all five answers and Moccamaster in two. De'Longhi was mentioned before Moccamaster in every answer.
Who do people search for more?
De'Longhi, about 7 searches for every 1 for Moccamaster
Who does AI mention more?
De'Longhi, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, named ahead of Moccamaster in every answer
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Moccamaster was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi was listed before Moccamaster in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee maker brands in New Zealand?”
Asked ChatGPT
“What's the best coffee maker brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“drip coffee maker”
Searched Google, AI Overview
“coffee machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is De'Longhi or Moccamaster more popular in search?
This chart shows how often people search Google for De'Longhi and Moccamaster by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Moccamaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Breville | Smeg | De'Longhi | Miele | Moccamaster | Jura | OXO | Braun |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24% | 10.4% | 10.2% | 6.6% | 2.3% | 0.59% | 0.39% | 0.02% |
| Nov 2025 | 43.8% | 25.6% | 9.9% | 9.8% | 8.1% | 1.9% | 0.62% | 0.27% | 0.02% |
| Dec 2025 | 48.1% | 25.2% | 8.3% | 10.4% | 5.2% | 1.9% | 0.5% | 0.4% | 0.02% |
| Jan 2026 | 47.1% | 24.3% | 8.5% | 10.8% | 6.3% | 2% | 0.47% | 0.58% | 0.02% |
| Feb 2026 | 46.9% | 22.6% | 8.2% | 11% | 7.8% | 2.4% | 0.57% | 0.46% | 0.03% |
| Mar 2026 | 44.2% | 24% | 9% | 11.4% | 8.2% | 2.2% | 0.42% | 0.52% | 0.02% |
| Apr 2026 | 42.3% | 26.8% | 8.5% | 13.1% | 6.5% | 2% | 0.47% | 0.47% | 0.02% |
| May 2026 | 44.1% | 24.9% | 7.5% | 13.4% | 7.4% | 1.8% | 0.43% | 0.35% | 0.02% |
| Jun 2026 | 40.4% | 25.3% | 9.8% | 14% | 7.6% | 2% | 0.58% | 0.38% | 0.02% |
| Jul 2026 | 35% | 24.2% | 19.3% | 12.8% | 5.3% | 2.5% | 0.61% | 0.32% | 0.02% |
| Aug 2026 | 34.2% | 22.4% | 23% | 12.6% | 5.1% | 1.8% | 0.58% | 0.38% | 0.02% |
| Sep 2026 | 37.2% | 24.5% | 18.2% | 11.7% | 5.7% | 1.8% | 0.53% | 0.35% | 0.02% |
How has the De'Longhi and Moccamaster comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Moccamaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand moved from 10.2% to 11.7%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
- Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands in New Zealand moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for New Zealand coffee maker brands in September 2026?
2 changes
In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.
Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Moccamaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
9 branded search terms
- de longhi
- delonghi
- delonghi dedica
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi la specialista
- delonghi magnifica
- delonghi magnifica evo
Moccamaster
1 branded search term
- moccamaster
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