Brandwave

De'Longhi vs Nespresso:Which is more popular?

In September 2026, Nespresso had more branded searches than De'Longhi among coffee maker brands in New Zealand. Nespresso had about 18,300 branded searches, while De'Longhi had 5,760. Nespresso made up 37.2% of all coffee maker brand searches we track, and De'Longhi accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, De'Longhi appeared in all five answers and Nespresso in four. De'Longhi was mentioned before Nespresso in three out of four answers.

Among coffee maker brands in New Zealand in September 2026

Who do people search for more?

Nespresso, about 3 searches for every 1 for De'Longhi

Nespresso 18.3K searchesDe'Longhi 5.8K searches

Who does AI mention more?

De'Longhi, mentioned in every answer we collected

De'Longhi in 5 of 5Nespresso in 4 of 5

Who does AI recommend more?

De'Longhi, named ahead of Nespresso in 3 of 4 answers

De'Longhi first in 3Nespresso first in 1

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Nespresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi was listed before Nespresso in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is De'Longhi or Nespresso more popular in search?

This chart shows how often people search Google for De'Longhi and Nespresso by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.

De'Longhi and Nespresso among coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, De'Longhi. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

How has the De'Longhi and Nespresso comparison changed over the last 12 months?

3 findings
  • Nespresso was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand moved from 10.2% to 11.7%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand moved from 45.5% to 37.2%, and its estimated monthly branded searches moved from 19.9K to 18.3K.

How did search popularity change for New Zealand coffee maker brands in September 2026?

2 changes

  1. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

  2. In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.

How are branded searches counted?

265 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

9 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo

Nespresso

256 branded search terms

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso
  • giornio nespresso

1–40 of 256

How the Brand Demand Index is measured

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