Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 0.02% of all New Zealand coffee maker brand searches, placing Braun ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Braun did not appear in any of the answers.

Search and AI answers in September 2026

Braun is the ninth most searched of 9 competitors and not listed in any AI answer.

  1. NespressoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BrevilleShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SmegShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. De'LonghiShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. BraunShare of searches 0.02%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee maker brands compete with Braun?

Braun against coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, Breville, Smeg, De'Longhi, Miele, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

  1. 1.Nespresso

    37.2%

    Held 1st. 18.3K estimated branded searches, -2.9% vs prior month. Share +3.1 points.

  2. 2.Breville

    24.5%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.1 points.

  3. 3.Smeg

    18.2%

    Moved from 2nd to 3rd. 8.9K estimated branded searches, -29.5% vs prior month. Share -4.8 points.

  4. 4.De'Longhi

    11.7%

    Held 4th. 5.8K estimated branded searches, -17% vs prior month. Share -0.9 points.

  5. 5.Miele

    5.7%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Moccamaster

    1.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Jura

    0.53%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.OXO

    0.35%

    Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

12 comparisons

How has branded search demand for Braun changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
  • Across the 12 months ending September 2026, Braun’s share of searches among coffee maker brands in New Zealand held steady at 0.02%.

How did search popularity change for New Zealand coffee maker brands in September 2026?

6 changes

  1. In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.

  2. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

  3. In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.

  4. In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.

  5. In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.

  6. Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beard trimmer braun
  • braun coffee
  • braun ear thermometer
  • braun foil razor
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun razor
  • braun shaver
  • braun stick blender
  • braun thermometer
  • braun trimmer

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 90.02%Shown above
Hand mixer brands5th of 50.03%Show ranking
Hand blender brands4th of 61.1%Show ranking
Shaver and razor brands5th of 73.2%Show ranking
Stick blender brands6th of 71.2%Show ranking
Body trimmer brands4th of 60.96%Show ranking
Steam iron brands4th of 50.46%Show ranking
Hair clipper brands8th of 90.35%Show ranking
Thermometer brands2nd of 421.1%Show ranking
Ear thermometer brands2nd of 323.6%Show ranking
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Is Braun your brand?

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