Braun vs De'Longhi:Which is more popular?
In September 2026, De'Longhi had more branded searches than Braun among coffee maker brands in New Zealand. De'Longhi had about 5,760 branded searches, while Braun had 10. De'Longhi made up 11.7% of all coffee maker brand searches we track, and Braun accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, De'Longhi appeared in all five answers and Braun in none.
Who do people search for more?
De'Longhi, about 576 searches for every 1 for Braun
Who does AI mention more?
De'Longhi, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, the only one of the two named
Follow Braun vs De'Longhi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Braun did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee maker brands in New Zealand?”
Asked ChatGPT
“What's the best coffee maker brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“drip coffee maker”
Searched Google, AI Overview
“coffee machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Braun or De'Longhi more popular in search?
This chart shows how often people search Google for Braun and De'Longhi by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Breville | Smeg | De'Longhi | Miele | Moccamaster | Jura | OXO | Braun |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24% | 10.4% | 10.2% | 6.6% | 2.3% | 0.59% | 0.39% | 0.02% |
| Nov 2025 | 43.8% | 25.6% | 9.9% | 9.8% | 8.1% | 1.9% | 0.62% | 0.27% | 0.02% |
| Dec 2025 | 48.1% | 25.2% | 8.3% | 10.4% | 5.2% | 1.9% | 0.5% | 0.4% | 0.02% |
| Jan 2026 | 47.1% | 24.3% | 8.5% | 10.8% | 6.3% | 2% | 0.47% | 0.58% | 0.02% |
| Feb 2026 | 46.9% | 22.6% | 8.2% | 11% | 7.8% | 2.4% | 0.57% | 0.46% | 0.03% |
| Mar 2026 | 44.2% | 24% | 9% | 11.4% | 8.2% | 2.2% | 0.42% | 0.52% | 0.02% |
| Apr 2026 | 42.3% | 26.8% | 8.5% | 13.1% | 6.5% | 2% | 0.47% | 0.47% | 0.02% |
| May 2026 | 44.1% | 24.9% | 7.5% | 13.4% | 7.4% | 1.8% | 0.43% | 0.35% | 0.02% |
| Jun 2026 | 40.4% | 25.3% | 9.8% | 14% | 7.6% | 2% | 0.58% | 0.38% | 0.02% |
| Jul 2026 | 35% | 24.2% | 19.3% | 12.8% | 5.3% | 2.5% | 0.61% | 0.32% | 0.02% |
| Aug 2026 | 34.2% | 22.4% | 23% | 12.6% | 5.1% | 1.8% | 0.58% | 0.38% | 0.02% |
| Sep 2026 | 37.2% | 24.5% | 18.2% | 11.7% | 5.7% | 1.8% | 0.53% | 0.35% | 0.02% |
How has the Braun and De'Longhi comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among coffee maker brands in New Zealand held steady at 0.02%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand moved from 10.2% to 11.7%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
How did search popularity change for New Zealand coffee maker brands in September 2026?
1 change
In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Braun’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee maker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.