Coffee maker brands in New Zealand:Which are most popular?
In September 2026, Nespresso was the most searched coffee maker brand in New Zealand, accounting for 37.2% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, De'Longhi showed up in every answer. Breville was recommended most often, coming first in three out of four responses that gave a list.
NespressoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BrevilleShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SmegShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
De'LonghiShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MieleShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top coffee maker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, De'Longhi appeared every time. Breville was recommended most often, coming first in three out of four answers that gave a list. De'Longhi was second, and Nespresso was third. Smeg, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee maker brands in New Zealand?”
Asked ChatGPT
“What's the best coffee maker brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“drip coffee maker”
Searched Google, AI Overview
“coffee machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which coffee maker brands do people search for most?
This chart shows how often people search Google for each coffee maker brand by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nespresso, Breville, Smeg, De'Longhi, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Breville | Smeg | De'Longhi | Miele | Moccamaster | Jura | OXO | Braun |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24% | 10.4% | 10.2% | 6.6% | 2.3% | 0.59% | 0.39% | 0.02% |
| Nov 2025 | 43.8% | 25.6% | 9.9% | 9.8% | 8.1% | 1.9% | 0.62% | 0.27% | 0.02% |
| Dec 2025 | 48.1% | 25.2% | 8.3% | 10.4% | 5.2% | 1.9% | 0.5% | 0.4% | 0.02% |
| Jan 2026 | 47.1% | 24.3% | 8.5% | 10.8% | 6.3% | 2% | 0.47% | 0.58% | 0.02% |
| Feb 2026 | 46.9% | 22.6% | 8.2% | 11% | 7.8% | 2.4% | 0.57% | 0.46% | 0.03% |
| Mar 2026 | 44.2% | 24% | 9% | 11.4% | 8.2% | 2.2% | 0.42% | 0.52% | 0.02% |
| Apr 2026 | 42.3% | 26.8% | 8.5% | 13.1% | 6.5% | 2% | 0.47% | 0.47% | 0.02% |
| May 2026 | 44.1% | 24.9% | 7.5% | 13.4% | 7.4% | 1.8% | 0.43% | 0.35% | 0.02% |
| Jun 2026 | 40.4% | 25.3% | 9.8% | 14% | 7.6% | 2% | 0.58% | 0.38% | 0.02% |
| Jul 2026 | 35% | 24.2% | 19.3% | 12.8% | 5.3% | 2.5% | 0.61% | 0.32% | 0.02% |
| Aug 2026 | 34.2% | 22.4% | 23% | 12.6% | 5.1% | 1.8% | 0.58% | 0.38% | 0.02% |
| Sep 2026 | 37.2% | 24.5% | 18.2% | 11.7% | 5.7% | 1.8% | 0.53% | 0.35% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.2% | 18.3K | -2.9% | +3.1 points | |
| 2, moved from 3rd to 2nd | 24.5% | 12.1K | -2.5% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.2% | 8.9K | -29.5% | -4.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.7% | 5.8K | -17% | -0.9 points | |
| 5, held 5th | 5.7% | 2.8K | 0% | +0.6 points | |
| 6, held 6th | 1.8% | 880 | -12% | 0 points | |
| 7, held 7th | 0.53% | 260 | -18.8% | -0.1 points | |
| 8, held 8th | 0.35% | 170 | -19% | 0 points | |
| 9, held 9th | 0.02% | 10 | 0% | 0 points |
37.2%
Held 1st. 18.3K estimated branded searches, -2.9% vs prior month. Share +3.1 points.
2.
Breville24.5%
Moved from 3rd to 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.1 points.
3.
Smeg18.2%
Moved from 2nd to 3rd. 8.9K estimated branded searches, -29.5% vs prior month. Share -4.8 points.
11.7%
Held 4th. 5.8K estimated branded searches, -17% vs prior month. Share -0.9 points.
5.
Miele5.7%
Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
1.8%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
7.
Jura0.53%
Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
8.
OXO0.35%
Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
9.
Braun0.02%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among coffee maker brands in New Zealand?
9 brands
In September 2026, Nespresso was the most searched among coffee maker brands in New Zealand, with an estimated 18.3K branded searches, 37.2% of all searches for the nine we track. Breville is in 2nd place, 12.7 percentage points behind at 24.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nespresso | 45.5% → 37.2% | 48.1%Dec 2025 | 34.2%Aug 2026 | 1st |
| Breville | 24% → 24.5% | 26.8%Apr 2026 | 22.4%Aug 2026 | 2nd |
| Smeg | 10.4% → 18.2% | 23%Aug 2026 | 7.5%May 2026 | 3rd |
| De'Longhi | 10.2% → 11.7% | 14%Jun 2026 | 9.8%Nov 2025 | 4th |
| Miele | 6.6% → 5.7% | 8.2%Mar 2026 | 5.1%Aug 2026 | 5th |
| Moccamaster | 2.3% → 1.8% | 2.5%Jul 2026 | 1.8%Sep 2026 | 6th |
| Jura | 0.59% → 0.53% | 0.62%Nov 2025 | 0.42%Mar 2026 | 7th |
| OXO | 0.39% → 0.35% | 0.58%Jan 2026 | 0.27%Nov 2025 | 8th |
| Braun | 0.02% | 0.03%Feb 2026 | 0.02%Aug 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand decreased from 45.5% to 37.2%.
- Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in New Zealand increased from 10.4% to 18.2%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand increased from 10.2% to 11.7%.
- Across the 12 months ending September 2026, Miele’s share of searches among coffee maker brands in New Zealand decreased from 6.6% to 5.7%.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand peaked at 48.1% in December 2025 and was lowest at 34.2% in August 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee maker brands in New Zealand peaked at 26.8% in April 2026 and was lowest at 22.4% in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in New Zealand peaked at 23% in August 2026 and was lowest at 7.5% in May 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand peaked at 14% in June 2026 and was lowest at 9.8% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among coffee maker brands in New Zealand peaked at 8.2% in March 2026 and was lowest at 5.1% in August 2026.
- Across the 12 months ending September 2026, Breville, Moccamaster, Jura, OXO and Braun held steady: their share of searches among coffee maker brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand coffee maker brands in September 2026?
6 changes
In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.
In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.
In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.
In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.
In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.
Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
Compare popularity between leading brands
- Nespresso vs Breville: compare popularity
- Nespresso vs Smeg: compare popularity
- Nespresso vs De'Longhi: compare popularity
- Nespresso vs Miele: compare popularity
- Breville vs Smeg: compare popularity
- Breville vs De'Longhi: compare popularity
- Breville vs Miele: compare popularity
- Smeg vs De'Longhi: compare popularity
- Smeg vs Miele: compare popularity
- De'Longhi vs Miele: compare popularity
- Compare any of these brands
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