Breville vs Miele:Which is more popular?
In September 2026, Breville had more branded searches than Miele among coffee maker brands in New Zealand. Breville had about 12,100 branded searches, while Miele had 2,790. Breville made up 24.5% of all coffee maker brand searches we track, and Miele accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Breville appeared in four of the five answers and Miele in none.
Who do people search for more?
Breville, about 4 searches for every 1 for Miele
Who does AI mention more?
Breville, mentioned in 4 of 5 answers, Miele in 0
Who does AI recommend more?
Breville, the only one of the two named
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee maker brands in New Zealand?”
Asked ChatGPT
“What's the best coffee maker brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“drip coffee maker”
Searched Google, AI Overview
“coffee machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Breville or Miele more popular in search?
This chart shows how often people search Google for Breville and Miele by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Breville | Smeg | De'Longhi | Miele | Moccamaster | Jura | OXO | Braun |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24% | 10.4% | 10.2% | 6.6% | 2.3% | 0.59% | 0.39% | 0.02% |
| Nov 2025 | 43.8% | 25.6% | 9.9% | 9.8% | 8.1% | 1.9% | 0.62% | 0.27% | 0.02% |
| Dec 2025 | 48.1% | 25.2% | 8.3% | 10.4% | 5.2% | 1.9% | 0.5% | 0.4% | 0.02% |
| Jan 2026 | 47.1% | 24.3% | 8.5% | 10.8% | 6.3% | 2% | 0.47% | 0.58% | 0.02% |
| Feb 2026 | 46.9% | 22.6% | 8.2% | 11% | 7.8% | 2.4% | 0.57% | 0.46% | 0.03% |
| Mar 2026 | 44.2% | 24% | 9% | 11.4% | 8.2% | 2.2% | 0.42% | 0.52% | 0.02% |
| Apr 2026 | 42.3% | 26.8% | 8.5% | 13.1% | 6.5% | 2% | 0.47% | 0.47% | 0.02% |
| May 2026 | 44.1% | 24.9% | 7.5% | 13.4% | 7.4% | 1.8% | 0.43% | 0.35% | 0.02% |
| Jun 2026 | 40.4% | 25.3% | 9.8% | 14% | 7.6% | 2% | 0.58% | 0.38% | 0.02% |
| Jul 2026 | 35% | 24.2% | 19.3% | 12.8% | 5.3% | 2.5% | 0.61% | 0.32% | 0.02% |
| Aug 2026 | 34.2% | 22.4% | 23% | 12.6% | 5.1% | 1.8% | 0.58% | 0.38% | 0.02% |
| Sep 2026 | 37.2% | 24.5% | 18.2% | 11.7% | 5.7% | 1.8% | 0.53% | 0.35% | 0.02% |
How has the Breville and Miele comparison changed over the last 12 months?
3 findings
- Breville was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee maker brands in New Zealand moved from 24% to 24.5%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among coffee maker brands in New Zealand moved from 6.6% to 5.7%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
How did search popularity change for New Zealand coffee maker brands in September 2026?
2 changes
In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.
In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Breville’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee maker brands
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