Brandwave

How popular isJura?

In September 2026, people searched for Jura by name about 270 times in New Zealand, about the same as the previous year. These searches made up 0.53% of all New Zealand coffee maker brand searches, placing Jura seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Jura appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Jura is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. NespressoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BrevilleShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SmegShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. De'LonghiShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. JuraShare of searches 0.53%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+4 more

Jura website (opens in a new tab)

Follow Jura and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jura is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee maker brands compete with Jura?

Jura against coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, Breville, Smeg, De'Longhi, Miele, Jura. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

  1. 1.Nespresso

    37.2%

    Held 1st. 18.3K estimated branded searches, -2.9% vs prior month. Share +3.1 points.

  2. 2.Breville

    24.5%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.1 points.

  3. 3.Smeg

    18.2%

    Moved from 2nd to 3rd. 8.9K estimated branded searches, -29.5% vs prior month. Share -4.8 points.

  4. 4.De'Longhi

    11.7%

    Held 4th. 5.8K estimated branded searches, -17% vs prior month. Share -0.9 points.

  5. 5.Miele

    5.7%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Moccamaster

    1.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Jura

    0.53%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.OXO

    0.35%

    Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jura and its closest rivals

Every comparison with Jura

12 comparisons

How has branded search demand for Jura changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jura in New Zealand held steady at 270.
  • Across the 12 months ending September 2026, Jura’s share of searches among coffee maker brands in New Zealand held steady, from 0.59% to 0.53%.

How did search popularity change for New Zealand coffee maker brands in September 2026?

6 changes

  1. In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.

  2. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

  3. In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.

  4. In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.

  5. In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.

  6. Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Jura’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jura coffee machine
  • jura espresso machine

Do you work for Jura? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Jura compete?

Jura is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee machine brands6th of 80.46%Show ranking
Coffee maker brands7th of 90.53%Shown above
Milk frother brands5th of 61.3%Show ranking
Creator with pink hair and a pink jacket

Is Jura your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free