De'Longhi vs Jura:Which is more popular?
In September 2026, De'Longhi had more branded searches than Jura among coffee maker brands in New Zealand. De'Longhi had about 5,760 branded searches, while Jura had 260. De'Longhi made up 11.7% of all coffee maker brand searches we track, and Jura accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, De'Longhi appeared in all five answers and Jura in one. De'Longhi was mentioned before Jura in every answer.
Who do people search for more?
De'Longhi, about 22 searches for every 1 for Jura
Who does AI mention more?
De'Longhi, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, named ahead of Jura in every answer
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Jura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi was listed before Jura in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee maker brands in New Zealand?”
Asked ChatGPT
“What's the best coffee maker brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“drip coffee maker”
Searched Google, AI Overview
“coffee machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is De'Longhi or Jura more popular in search?
This chart shows how often people search Google for De'Longhi and Jura by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Jura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Breville | Smeg | De'Longhi | Miele | Moccamaster | Jura | OXO | Braun |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24% | 10.4% | 10.2% | 6.6% | 2.3% | 0.59% | 0.39% | 0.02% |
| Nov 2025 | 43.8% | 25.6% | 9.9% | 9.8% | 8.1% | 1.9% | 0.62% | 0.27% | 0.02% |
| Dec 2025 | 48.1% | 25.2% | 8.3% | 10.4% | 5.2% | 1.9% | 0.5% | 0.4% | 0.02% |
| Jan 2026 | 47.1% | 24.3% | 8.5% | 10.8% | 6.3% | 2% | 0.47% | 0.58% | 0.02% |
| Feb 2026 | 46.9% | 22.6% | 8.2% | 11% | 7.8% | 2.4% | 0.57% | 0.46% | 0.03% |
| Mar 2026 | 44.2% | 24% | 9% | 11.4% | 8.2% | 2.2% | 0.42% | 0.52% | 0.02% |
| Apr 2026 | 42.3% | 26.8% | 8.5% | 13.1% | 6.5% | 2% | 0.47% | 0.47% | 0.02% |
| May 2026 | 44.1% | 24.9% | 7.5% | 13.4% | 7.4% | 1.8% | 0.43% | 0.35% | 0.02% |
| Jun 2026 | 40.4% | 25.3% | 9.8% | 14% | 7.6% | 2% | 0.58% | 0.38% | 0.02% |
| Jul 2026 | 35% | 24.2% | 19.3% | 12.8% | 5.3% | 2.5% | 0.61% | 0.32% | 0.02% |
| Aug 2026 | 34.2% | 22.4% | 23% | 12.6% | 5.1% | 1.8% | 0.58% | 0.38% | 0.02% |
| Sep 2026 | 37.2% | 24.5% | 18.2% | 11.7% | 5.7% | 1.8% | 0.53% | 0.35% | 0.02% |
How has the De'Longhi and Jura comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Jura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand moved from 10.2% to 11.7%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
- Across the 12 months ending September 2026, Jura’s share of searches among coffee maker brands in New Zealand moved from 0.59% to 0.53%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand coffee maker brands in September 2026?
1 change
In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Jura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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