How popular isJura in search?
In August 2026, there were an estimated 400 branded searches for Jura in New Zealand which is up 21.2% over the last 11 months. Jura holds 0.45% estimated Share of Search among New Zealand coffee machine brands and is ranked 6th of 6 competitors for search popularity.
Nespresso35.9%
Breville32.4%
De'Longhi16.9%
Sunbeam8.5%
La Marzocco5.9%
Jura0.45%
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Which coffee machine brands compete with Jura?
Share of Search by month for Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco, Jura. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Breville | De'Longhi | Sunbeam | La Marzocco | Jura |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 30.8% | 14.3% | 8.8% | 4.1% | 0.4% |
| Nov 2025 | 40.9% | 34.1% | 12.6% | 8.2% | 3.7% | 0.49% |
| Dec 2025 | 43.5% | 30.8% | 13% | 8.9% | 3.4% | 0.33% |
| Jan 2026 | 42.4% | 31.1% | 13.3% | 8.6% | 4.2% | 0.37% |
| Feb 2026 | 44% | 30.6% | 12.5% | 8% | 4.5% | 0.41% |
| Mar 2026 | 41.6% | 30.8% | 14.5% | 7.8% | 5% | 0.35% |
| Apr 2026 | 37.3% | 31.9% | 17.7% | 7.8% | 4.9% | 0.37% |
| May 2026 | 38.7% | 32.7% | 16.5% | 7.2% | 4.4% | 0.42% |
| Jun 2026 | 36.2% | 34.2% | 16% | 8.1% | 5.2% | 0.42% |
| Jul 2026 | 33.9% | 36.1% | 15.6% | 8.4% | 5.4% | 0.49% |
| Aug 2026 | 35.9% | 32.4% | 16.9% | 8.5% | 5.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.9% | 32.2K | +1% | +2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.4% | 29.1K | -14.3% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.9% | 15.2K | +2.9% | +1.2 points | |
| 4, held 4th | 8.5% | 7.6K | -3.5% | +0.1 points | |
| 5, held 5th | 5.9% | 5.3K | +4.2% | +0.5 points | |
| 6, held 6th | 0.45% | 400 | -13% | 0 points |
35.9%
moved from 2nd to 1st · 32.2K estimated branded searches · +1% vs prior month · +2 points
2.
32.4%
moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.7 points
16.9%
held 3rd · 15.2K estimated branded searches · +2.9% vs prior month · +1.2 points
4.
Sunbeam8.5%
held 4th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points
5.9%
held 5th · 5.3K estimated branded searches · +4.2% vs prior month · +0.5 points
6.
Jura0.45%
held 6th · 400 estimated branded searches · -13% vs prior month · 0 points
Compare search popularity between Jura and its closest rivals
How has branded search demand for Jura changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jura in New Zealand rose from 330 to 400.
- Across the 11 months ending August 2026, Jura’s estimated Share of Search among coffee machine brands in New Zealand held steady, from 0.4% to 0.45%.
How did search popularity change for New Zealand coffee machine brands in August 2026?
6 changes
In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.
In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.
In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.
La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.
Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.
Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.
How is Jura measured?
Brandwave collects information about searches that people make online using Jura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- jura coffee machine
- jura e8 coffee machine
- jura espresso machine
- jura z10 coffee machine
Do you work for Jura? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Jura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.