Brandwave

How popular isSunbeam?

In September 2026, people searched for Sunbeam by name about 6,750 times in New Zealand, about the same as the previous year. These searches made up 7.6% of all New Zealand coffee machine brand searches, placing Sunbeam fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Sunbeam did not appear in any of the answers.

Search and AI answers in September 2026

Sunbeam is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 39.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. NespressoShare of searches 38.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. De'LonghiShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. SunbeamShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. La MarzoccoShare of searches 3.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

+3 more

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sunbeam did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee machine brands compete with Sunbeam?

Sunbeam against coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Nespresso, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

  1. 1.Breville

    39.2%

    Moved from 2nd to 1st. 23.2K estimated branded searches, +6.2% vs prior month. Share +2.9 points.

  2. 2.Nespresso

    38.2%

    Moved from 1st to 2nd. 22.6K estimated branded searches, -2.3% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    10.4%

    Held 3rd. 6.2K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Sunbeam

    7.6%

    Held 4th. 4.5K estimated branded searches, -2% vs prior month. Share 0 points.

  5. 5.La Marzocco

    3.7%

    Held 5th. 2.2K estimated branded searches, -19.4% vs prior month. Share -0.8 points.

  6. 6.Jura

    0.46%

    Held 6th. 270 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Rocket Espresso

    0.24%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  8. 8.Gaggia

    0.15%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sunbeam and its closest rivals

Every comparison with Sunbeam

17 comparisons

How has branded search demand for Sunbeam changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbeam in New Zealand held steady, from 6.6K to 6.8K.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands in New Zealand peaked at 7.9% in December 2025 and was lowest at 6.5% in May 2026.

How did search popularity change for New Zealand coffee machine brands in September 2026?

4 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.

  3. In September 2026, La Marzocco lost share of searches among coffee machine brands in New Zealand, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are Sunbeam’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Sunbeam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sunbeam
  • sunbeam air fryer
  • sunbeam air purifier
  • sunbeam barista
  • sunbeam barista max
  • sunbeam barista plus
  • sunbeam blender
  • sunbeam coffee machine
  • sunbeam espresso machine
  • sunbeam fabric steamer
  • sunbeam grinder
  • sunbeam handheld steamer
  • sunbeam heated throw
  • sunbeam kettle
  • sunbeam milk frother
  • sunbeam mixer
  • sunbeam mixer master
  • sunbeam nutrioven
  • sunbeam planetary mixmaster
  • sunbeam pods
  • sunbeam stand mixers
  • sunbeam steam
  • sunbeam toaster

Do you work for Sunbeam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sunbeam compete?

Sunbeam is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands8th of 105%Show ranking
Coffee machine brands4th of 87.6%Shown above
Stand mixer brands5th of 68.6%Show ranking
Tea kettle brands4th of 63.8%Show ranking
Milk frother brands6th of 60.35%Show ranking
Crepe maker brands2nd of 516.3%Show ranking
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Is Sunbeam your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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