Kenwood vs Sunbeam:Which is more popular by branded search in New Zealand?
In August 2026, Kenwood and Sunbeam were level on Share of Search among small kitchen appliance brands in New Zealand, with an estimated 8.2K versus 7.6K branded searches, at 6% and 5.6% estimated Share of Search.
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Which is more popular in search, Kenwood or Sunbeam?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kenwood, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kenwood and Sunbeam comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kenwood took it in November 2025.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 7.3K to 8.2K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 7.3K to 7.6K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kenwood’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenwood
39 branded search terms
- auto radio kenwood
- kenwood
- kenwood attachments
- kenwood blender
- kenwood chef
- kenwood chef attachments
- kenwood chef classic
- kenwood chef classic mixer
- kenwood chef classic stand mixer km336
- kenwood chef kvc3100s
- kenwood chef old
- kenwood chef stand mixer
- kenwood chef titanium
- kenwood chef xl
- kenwood chef xl mixer
- kenwood chef xl mixer kvl4100s
- kenwood chef xl stand mixer
- kenwood chefette
- kenwood foodprocessor
- kenwood head unit
- kenwood kettle
- kenwood kmix
- kenwood kmm bt408
- kenwood mixer
- kenwood mixer dough hook
- kenwood multipro
- kenwood multipro go
- kenwood near me
- kenwood nz
- kenwood online
- kenwood patissier
- kenwood stand mixer
- kenwood stand mixer titanium
- kenwood stereo
- kenwood stick blender
- kenwood titanium chef baker xl
- kenwood toaster
- kenwood truck
- kenwoodworld com
Sunbeam
31 branded search terms
- old sunbeam mixmaster
- sunbeam
- sunbeam 4 slice toaster
- sunbeam air fryer
- sunbeam air purifier
- sunbeam barista
- sunbeam barista max
- sunbeam barista plus
- sunbeam blender
- sunbeam cafe series
- sunbeam co nz
- sunbeam coffee machine
- sunbeam espresso machine
- sunbeam fabric steamer
- sunbeam grinder
- sunbeam handheld steamer
- sunbeam heated throw
- sunbeam kettle
- sunbeam mixer
- sunbeam mixer master
- sunbeam mixmaster
- sunbeam near me
- sunbeam nutrioven
- sunbeam nz
- sunbeam online
- sunbeam planetary mixmaster
- sunbeam pods
- sunbeam stand mixers
- sunbeam steam
- sunbeam toaster
- sunbeam two slice toaster
Put your own brand in this comparison
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