How popular isKenwood in search?
In August 2026, there were an estimated 8.2K branded searches for Kenwood in New Zealand which is up 11.9% over the last 11 months. Kenwood holds 6% estimated Share of Search among New Zealand small kitchen appliance brands and is ranked 6th of 9 competitors for search popularity.
Ninja22.4%Breville21.2%
Philips14.1%
Thermomix13.5%
KitchenAid9.8%
Kenwood6%
Russell Hobbs5.6%
Sunbeam5.6%Tefal1.9%
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Which small kitchen appliance brands compete with Kenwood?
Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.4% | 30.7K | -1.6% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.2% | 29.1K | -14.3% | -2.3 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 14.1% | 19.3K | +4.8% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.5% | 18.5K | -4.4% | +0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 9.8% | 13.5K | -9.2% | -0.4 points | |
| 6, held 6th | 6% | 8.2K | -1.8% | +0.2 points | |
| 7, held 7th | 5.6% | 7.7K | -3.5% | +0.1 points | |
| 8, held 8th | 5.6% | 7.6K | -3.5% | +0.1 points | |
| 9, held 9th | 1.9% | 2.6K | +2.3% | +0.1 points |
1.
Ninja22.4%
moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points
2.
21.2%
moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points
3.
14.1%
moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points
13.5%
moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points
9.8%
held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points
6.
Kenwood6%
held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points
5.6%
held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points
8.
Sunbeam5.6%
held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points
9.
1.9%
held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points
Compare search popularity between Kenwood and its closest rivals
How has branded search demand for Kenwood changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kenwood in New Zealand rose from 7.3K to 8.2K.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.7% in October 2025.
- Across the 11 months ending August 2026, Kenwood rose from 7th to 6th among small kitchen appliance brands in New Zealand.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
6 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.
Which stand mixer brands compete with Kenwood?
Share of Search by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Smeg | KitchenAid | Kenwood | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 16.6% | 20.4% | 11.5% | 11.5% |
| Nov 2025 | 38.6% | 13.6% | 25.4% | 13.1% | 9.2% |
| Dec 2025 | 37.2% | 12.1% | 25% | 14.9% | 10.8% |
| Jan 2026 | 40.4% | 14.6% | 21.4% | 12.3% | 11.2% |
| Feb 2026 | 40.3% | 14.9% | 22% | 12.2% | 10.6% |
| Mar 2026 | 41% | 14.9% | 21.6% | 12.1% | 10.4% |
| Apr 2026 | 42.4% | 13.7% | 20.9% | 12.6% | 10.4% |
| May 2026 | 43% | 12.8% | 22.8% | 12.1% | 9.4% |
| Jun 2026 | 43.1% | 14% | 21.2% | 11.5% | 10.2% |
| Jul 2026 | 40.6% | 22.3% | 17.8% | 9.9% | 9.4% |
| Aug 2026 | 36% | 27.8% | 16.7% | 10.1% | 9.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 29.1K | -14.3% | -4.6 points | |
| 2, held 2nd | 27.8% | 22.5K | +20.3% | +5.5 points | |
| 3, held 3rd | 16.7% | 13.5K | -9.2% | -1.1 points | |
| 4, held 4th | 10.1% | 8.2K | -1.8% | +0.2 points | |
| 5, held 5th | 9.4% | 7.6K | -3.5% | 0 points |
1.
36%
held 1st · 29.1K estimated branded searches · -14.3% vs prior month · -4.6 points
2.
Smeg
27.8%
held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +5.5 points
16.7%
held 3rd · 13.5K estimated branded searches · -9.2% vs prior month · -1.1 points
4.
Kenwood10.1%
held 4th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points
5.
Sunbeam9.4%
held 5th · 7.6K estimated branded searches · -3.5% vs prior month · 0 points
Compare search popularity between Kenwood and its closest rivals
How has branded search demand for Kenwood changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand decreased from 11.5% to 10.1%.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand peaked at 14.9% in December 2025 and was lowest at 9.9% in July 2026.
- Across the 11 months ending August 2026, Kenwood rose from 5th to 4th among stand mixer brands in New Zealand.
How did search popularity change for New Zealand stand mixer brands in August 2026?
4 changes
In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.
In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.
In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%.
Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.
How is Kenwood measured?
Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
39 branded search terms
- auto radio kenwood
- kenwood
- kenwood attachments
- kenwood blender
- kenwood chef
- kenwood chef attachments
- kenwood chef classic
- kenwood chef classic mixer
- kenwood chef classic stand mixer km336
- kenwood chef kvc3100s
- kenwood chef old
- kenwood chef stand mixer
- kenwood chef titanium
- kenwood chef xl
- kenwood chef xl mixer
- kenwood chef xl mixer kvl4100s
- kenwood chef xl stand mixer
- kenwood chefette
- kenwood foodprocessor
- kenwood head unit
- kenwood kettle
- kenwood kmix
- kenwood kmm bt408
- kenwood mixer
- kenwood mixer dough hook
- kenwood multipro
- kenwood multipro go
- kenwood near me
- kenwood nz
- kenwood online
- kenwood patissier
- kenwood stand mixer
- kenwood stand mixer titanium
- kenwood stereo
- kenwood stick blender
- kenwood titanium chef baker xl
- kenwood toaster
- kenwood truck
- kenwoodworld com
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Is Kenwood your brand?
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