Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 16.9% of all New Zealand hand blender brand searches, placing Kenwood third out of six brands. When we asked both ChatGPT and Google AI Overviews about hand blender brands, Kenwood appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Kenwood is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. BrevilleShare of searches 52.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KitchenAidShare of searches 29.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. KenwoodShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. BraunShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BamixShare of searches 0.17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood appeared in all five answers. Kenwood is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Bamix2nd
  3. Kenwood3rd
  4. Breville4th
  5. Bosch5th
  6. KitchenAid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand blender brands compete with Kenwood?

Kenwood against hand blender brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidKenwoodBraunBamixBosch
Oct 202548.4%31.4%19%0.97%0.23%0.09%
Nov 202543%38.2%17.6%1%0.23%0.03%
Dec 202541.5%38%19.2%1%0.22%0.03%
Jan 202645.7%34.2%18.7%1.1%0.29%0.04%
Feb 202644.7%34.7%19.2%1.1%0.27%0.05%
Mar 202648.3%32.6%17.6%1.1%0.45%0.05%
Apr 202652.6%28.9%17%1.1%0.4%0.04%
May 202651.2%28.1%18.9%1.3%0.38%0.04%
Jun 202650.4%29.1%19%1.2%0.31%0.04%
Jul 202652.8%27.4%17.9%1.6%0.29%0.04%
Aug 202652.4%28.2%17.9%1.1%0.38%0.04%
Sep 202652.3%29.5%16.9%1.1%0.17%0.04%

  1. 1.Breville

    52.3%

    Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.1 points.

  2. 2.KitchenAid

    29.5%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +1.3 points.

  3. 3.Kenwood

    16.9%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share -1 points.

  4. 4.Braun

    1.1%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bamix

    0.17%

    Held 5th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

  6. 6.Bosch

    0.04%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand decreased from 19% to 16.9%.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand peaked at 19.2% in December 2025 and was lowest at 16.9% in September 2026.

How did search popularity change for New Zealand hand blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.

  2. In September 2026, Kenwood lost share of searches among hand blender brands in New Zealand, from 17.9% to 16.9%.

  3. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  4. Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Show ranking
Stand mixer brands4th of 612.6%Show ranking
Undercounter fridge brands3rd of 611.4%Show ranking
Hand mixer brands4th of 56.9%Show ranking
Pasta maker brands4th of 616.4%Show ranking
Hand blender brands3rd of 616.9%Shown above
Stick blender brands3rd of 717.3%Show ranking
Can opener brands2nd of 334.6%Show ranking
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