Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 11.3% of all New Zealand undercounter fridge brand searches, placing Kenwood third out of six brands. When we asked both ChatGPT and Google AI Overviews about undercounter fridge brands, Kenwood did not appear in any of the answers.

Search and AI answers in September 2026

Kenwood is the third most searched of 6 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KitchenAidShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KenwoodShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. BoschShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Liebherr2nd
  4. Haier4th
  5. KitchenAid–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which undercounter fridge brands compete with Kenwood?

Kenwood against undercounter fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch, Liebherr. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidKenwoodHaierBoschLiebherr
Oct 202558.1%19.1%11.6%7.4%2.2%1.7%
Nov 202553.5%25.4%11.7%5.9%2.1%1.3%
Dec 202548.1%28.8%14.6%5.5%1.9%1.1%
Jan 202654.6%22%12%7.6%2.1%1.6%
Feb 202659.8%19.2%10.6%6.6%2.1%1.7%
Mar 202664.6%16.9%9.1%5.7%2.1%1.5%
Apr 202658.8%18.7%11%7.7%2.2%1.7%
May 202661.6%16.9%11.4%6.8%2.2%1.2%
Jun 202662.2%16.6%10.8%6.9%2.2%1.2%
Jul 202664.9%15.5%10.1%6.3%2%1.1%
Aug 202662.6%16.8%10.7%6.5%2.2%1.2%
Sep 202658.2%19.6%11.3%6%2.8%2.1%

  1. 1.Fisher & Paykel

    58.2%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.4 points.

  2. 2.KitchenAid

    19.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.

  3. 3.Kenwood

    11.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +0.6 points.

  4. 4.Haier

    6%

    Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.5 points.

  5. 5.Bosch

    2.8%

    Held 5th. 980 estimated branded searches, +12.6% vs prior month. Share +0.6 points.

  6. 6.Liebherr

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.9 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among undercounter fridge brands in New Zealand peaked at 14.6% in December 2025 and was lowest at 9.1% in March 2026.

How did search popularity change for New Zealand undercounter fridge brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.

  2. In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.

  3. In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.

  4. In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.

  5. In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.

  6. In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Show ranking
Stand mixer brands4th of 612.6%Show ranking
Undercounter fridge brands3rd of 611.3%Shown above
Hand mixer brands4th of 56.9%Show ranking
Pasta maker brands4th of 616.4%Show ranking
Hand blender brands3rd of 616.9%Show ranking
Stick blender brands3rd of 717.3%Show ranking
Can opener brands2nd of 334.6%Show ranking
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