Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 6.9% of all New Zealand hand mixer brand searches, placing Kenwood fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about hand mixer brands, Kenwood appeared in all answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Kenwood is the fourth most searched of 5 competitors and the joint most recommended in AI answers.

  1. BrevilleShare of searches 40.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 29.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KenwoodShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BraunShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood appeared in all five answers. Kenwood is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood1st
  3. Breville3rd
  4. Braun4th
  5. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand mixer brands compete with Kenwood?

Kenwood against hand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg, KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodBraun
Oct 202544.4%19.1%28.8%7.6%0.08%
Nov 202539.8%15.4%35.4%9.3%0.06%
Dec 202539.2%12.9%35.9%11.9%0.09%
Jan 202643.6%15.2%32.7%8.3%0.12%
Feb 202643.3%15.7%33.7%7.3%0.05%
Mar 202644.8%16.9%30.3%8%0.09%
Apr 202648%15.1%26.4%10.3%0.16%
May 202649.4%15%27.1%8.4%0.08%
Jun 202647.2%18.3%27.2%7.1%0.08%
Jul 202640.3%32.1%20.9%6.5%0.09%
Aug 202636.4%37.4%19.6%6.5%0.06%
Sep 202640.4%29.9%22.7%6.9%0.03%

  1. 1.Breville

    40.4%

    Moved from 2nd to 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +3.9 points.

  2. 2.Smeg

    29.9%

    Moved from 1st to 2nd. 8.9K estimated branded searches, -29.5% vs prior month. Share -7.4 points.

  3. 3.KitchenAid

    22.7%

    Held 3rd. 6.8K estimated branded searches, +2.1% vs prior month. Share +3.1 points.

  4. 4.Kenwood

    6.9%

    Held 4th. 2.1K estimated branded searches, -6.8% vs prior month. Share +0.4 points.

  5. 5.Braun

    0.03%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand decreased from 7.6% to 6.9%.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand peaked at 11.9% in December 2025 and was lowest at 6.5% in August 2026.

How did search popularity change for New Zealand hand mixer brands in September 2026?

5 changes

  1. In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.

  2. In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.

  3. In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.

  5. Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Show ranking
Stand mixer brands4th of 612.6%Show ranking
Undercounter fridge brands3rd of 611.3%Show ranking
Hand mixer brands4th of 56.9%Shown above
Pasta maker brands4th of 616.4%Show ranking
Hand blender brands3rd of 616.9%Show ranking
Stick blender brands3rd of 717.3%Show ranking
Can opener brands2nd of 334.6%Show ranking
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