Undercounter fridge brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched undercounter fridge brand in New Zealand, accounting for 58.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Fisher & Paykel, Haier and Bosch were mentioned most often, in four of the five answers. Fisher & Paykel was recommended most often, coming first in one out of four responses that gave a list.
Fisher & PaykelShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
KitchenAidShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KenwoodShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HaierShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BoschShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top undercounter fridge brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel, Haier and Bosch were mentioned most often, in four of the five answers. Fisher & Paykel was recommended most often, coming first in one out of four answers that gave a list. Bosch and Liebherr tied for second. KitchenAid, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
- Bosch2nd
Liebherr2nd- Haier4th
- KitchenAid–
- Kenwood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about undercounter fridge brands
5 answers
Asked ChatGPT
“Which undercounter fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best undercounter fridge brands in New Zealand?”
Asked ChatGPT
“What's the best undercounter fridge brand in New Zealand for small kitchen?”
Searched Google, AI Overview
“small fridge nz”
Searched Google, AI Overview
“best fridge brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which undercounter fridge brands do people search for most?
This chart shows how often people search Google for each undercounter fridge brand by name. Each line represents a brand's share of searches for all six undercounter fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Kenwood | Haier | Bosch | Liebherr |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 19.1% | 11.6% | 7.4% | 2.2% | 1.7% |
| Nov 2025 | 53.5% | 25.4% | 11.7% | 5.9% | 2.1% | 1.3% |
| Dec 2025 | 48.1% | 28.8% | 14.6% | 5.5% | 1.9% | 1.1% |
| Jan 2026 | 54.6% | 22% | 12% | 7.6% | 2.1% | 1.6% |
| Feb 2026 | 59.8% | 19.2% | 10.6% | 6.6% | 2.1% | 1.7% |
| Mar 2026 | 64.6% | 16.9% | 9.1% | 5.7% | 2.1% | 1.5% |
| Apr 2026 | 58.8% | 18.7% | 11% | 7.7% | 2.2% | 1.7% |
| May 2026 | 61.6% | 16.9% | 11.4% | 6.8% | 2.2% | 1.2% |
| Jun 2026 | 62.2% | 16.6% | 10.8% | 6.9% | 2.2% | 1.2% |
| Jul 2026 | 64.9% | 15.5% | 10.1% | 6.3% | 2% | 1.1% |
| Aug 2026 | 62.6% | 16.8% | 10.7% | 6.5% | 2.2% | 1.2% |
| Sep 2026 | 58.2% | 19.6% | 11.3% | 6% | 2.8% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 20.1K | -18.8% | -4.4 points | |
| 2, held 2nd | 19.6% | 6.8K | +2.1% | +2.8 points | |
| 3, held 3rd | 11.3% | 3.9K | -7.6% | +0.6 points | |
| 4, held 4th | 6% | 2.1K | -19.7% | -0.5 points | |
| 5, held 5th | 2.8% | 980 | +12.6% | +0.6 points | |
| 6, held 6th | 2.1% | 720 | +50% | +0.9 points |
58.2%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.4 points.
19.6%
Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.
3.
Kenwood11.3%
Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +0.6 points.
4.
Haier6%
Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.5 points.
5.
Bosch2.8%
Held 5th. 980 estimated branded searches, +12.6% vs prior month. Share +0.6 points.
6.
Liebherr2.1%
Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.9 points.
Which brand is most popular in search among undercounter fridge brands in New Zealand?
6 brands
In September 2026, Fisher & Paykel was the most searched among undercounter fridge brands in New Zealand, with an estimated 20.1K branded searches, 58.2% of all searches for the six we track. KitchenAid is in 2nd place, 38.6 percentage points behind at 19.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 58.1% → 58.2% | 64.9%Jul 2026 | 48.1%Dec 2025 | 1st |
| KitchenAid | 19.1% → 19.6% | 28.8%Dec 2025 | 15.5%Jul 2026 | 2nd |
| Kenwood | 11.6% → 11.3% | 14.6%Dec 2025 | 9.1%Mar 2026 | 3rd |
| Haier | 7.4% → 6% | 7.7%Apr 2026 | 5.5%Dec 2025 | 4th |
| Bosch | 2.2% → 2.8% | 2.8%Sep 2026 | 1.9%Dec 2025 | 5th |
| Liebherr | 1.7% → 2.1% | 2.1%Sep 2026 | 1.1%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand decreased from 7.4% to 6%.
- Across the 12 months ending September 2026, Bosch’s share of searches among undercounter fridge brands in New Zealand increased from 2.2% to 2.8%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among undercounter fridge brands in New Zealand peaked at 64.9% in July 2026 and was lowest at 48.1% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among undercounter fridge brands in New Zealand peaked at 28.8% in December 2025 and was lowest at 15.5% in July 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among undercounter fridge brands in New Zealand peaked at 14.6% in December 2025 and was lowest at 9.1% in March 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand peaked at 7.7% in April 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Fisher & Paykel, KitchenAid, Kenwood and Liebherr held steady: their share of searches among undercounter fridge brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand undercounter fridge brands in September 2026?
6 changes
In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.
In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.
In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.
In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.
In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.
In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.
Compare popularity between leading brands
- Fisher & Paykel vs KitchenAid: compare popularity
- Fisher & Paykel vs Kenwood: compare popularity
- Fisher & Paykel vs Haier: compare popularity
- Fisher & Paykel vs Bosch: compare popularity
- KitchenAid vs Kenwood: compare popularity
- KitchenAid vs Haier: compare popularity
- KitchenAid vs Bosch: compare popularity
- Kenwood vs Haier: compare popularity
- Kenwood vs Bosch: compare popularity
- Haier vs Bosch: compare popularity
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