Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 19.6% of all New Zealand undercounter fridge brand searches, placing KitchenAid second out of six brands. When we asked both ChatGPT and Google AI Overviews about undercounter fridge brands, KitchenAid did not appear in any of the answers.

Search and AI answers in September 2026

KitchenAid is the second most searched of 6 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KitchenAidShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KenwoodShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. BoschShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Liebherr2nd
  4. Haier4th
  5. KitchenAid–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which undercounter fridge brands compete with KitchenAid?

KitchenAid against undercounter fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch, Liebherr. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidKenwoodHaierBoschLiebherr
Oct 202558.1%19.1%11.6%7.4%2.2%1.7%
Nov 202553.5%25.4%11.7%5.9%2.1%1.3%
Dec 202548.1%28.8%14.6%5.5%1.9%1.1%
Jan 202654.6%22%12%7.6%2.1%1.6%
Feb 202659.8%19.2%10.6%6.6%2.1%1.7%
Mar 202664.6%16.9%9.1%5.7%2.1%1.5%
Apr 202658.8%18.7%11%7.7%2.2%1.7%
May 202661.6%16.9%11.4%6.8%2.2%1.2%
Jun 202662.2%16.6%10.8%6.9%2.2%1.2%
Jul 202664.9%15.5%10.1%6.3%2%1.1%
Aug 202662.6%16.8%10.7%6.5%2.2%1.2%
Sep 202658.2%19.6%11.3%6%2.8%2.1%

  1. 1.Fisher & Paykel

    58.2%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.4 points.

  2. 2.KitchenAid

    19.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.

  3. 3.Kenwood

    11.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +0.6 points.

  4. 4.Haier

    6%

    Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.5 points.

  5. 5.Bosch

    2.8%

    Held 5th. 980 estimated branded searches, +12.6% vs prior month. Share +0.6 points.

  6. 6.Liebherr

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.9 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

47 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among undercounter fridge brands in New Zealand peaked at 28.8% in December 2025 and was lowest at 15.5% in July 2026.

How did search popularity change for New Zealand undercounter fridge brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.

  2. In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.

  3. In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.

  4. In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.

  5. In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.

  6. In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.

How are KitchenAid’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid citrus press
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid lemon squeezer
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid salad spinner
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Shown above
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands5th of 51.1%Show ranking
Lemon juicer brands3rd of 32.6%Show ranking
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