Measuring cups brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched measuring cups brand in New Zealand, accounting for 52.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Joseph Joseph and OXO were mentioned most often, in three of the five answers. OXO was recommended most often, coming first in all three responses that gave a list.
Le CreusetShare of searches 52.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 42.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Joseph JosephShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OXOShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Avanti HomewaresShare of searches 0.52%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring cups brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Joseph Joseph and OXO were mentioned most often, in three of the five answers. OXO was recommended most often, coming first in all three answers that gave a list. Avanti Homewares was second, and Joseph Joseph was third. Le Creuset, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about measuring cups brands
5 answers
Asked ChatGPT
“Which measuring cups brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best measuring cups brands in New Zealand?”
Asked ChatGPT
“What's the best measuring cups brand in New Zealand for baking at home?”
Searched Google, AI Overview
“measuring cups nz”
Searched Google, AI Overview
“baking measuring cups”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which measuring cups brands do people search for most?
This chart shows how often people search Google for each measuring cups brand by name. Each line represents a brand's share of searches for all five measuring cups brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, KitchenAid, Joseph Joseph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Joseph Joseph | OXO | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 47.2% | 4.2% | 1.2% | 0.29% |
| Nov 2025 | 44.6% | 51.4% | 3.2% | 0.63% | 0.18% |
| Dec 2025 | 48.8% | 47.3% | 2.9% | 0.85% | 0.2% |
| Jan 2026 | 47.4% | 46.5% | 4.3% | 1.5% | 0.3% |
| Feb 2026 | 48.4% | 46.5% | 3.5% | 1.3% | 0.3% |
| Mar 2026 | 52.5% | 41.9% | 3.9% | 1.4% | 0.26% |
| Apr 2026 | 48.6% | 45.4% | 4.2% | 1.5% | 0.29% |
| May 2026 | 52.5% | 42.2% | 3.9% | 1.1% | 0.33% |
| Jun 2026 | 53.6% | 41.1% | 3.9% | 1.1% | 0.26% |
| Jul 2026 | 53.7% | 41.1% | 3.8% | 1.1% | 0.32% |
| Aug 2026 | 52.8% | 40.8% | 4.6% | 1.3% | 0.45% |
| Sep 2026 | 52.3% | 42.2% | 3.8% | 1.1% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 8.1K | -2.1% | -0.5 points | |
| 2, held 2nd | 42.2% | 6.5K | +2.2% | +1.4 points | |
| 3, held 3rd | 3.8% | 590 | -18.1% | -0.8 points | |
| 4, held 4th | 1.1% | 170 | -19% | -0.2 points | |
| 5, held 5th | 0.52% | 80 | +14.3% | +0.1 points |
52.3%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
42.2%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.4 points.
3.8%
Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.
4.
OXO1.1%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.
0.52%
Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.
Which brand is most popular in search among measuring cups brands in New Zealand?
5 brands
In September 2026, Le Creuset was the most searched among measuring cups brands in New Zealand, with an estimated 8.1K branded searches, 52.3% of all searches for the five we track. KitchenAid is in 2nd place, 10.1 percentage points behind at 42.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 47.1% → 52.3% | 53.7%Jul 2026 | 44.6%Nov 2025 | 2nd → 1st |
| KitchenAid | 47.2% → 42.2% | 51.4%Nov 2025 | 40.8%Aug 2026 | 1st → 2nd |
| Joseph Joseph | 4.2% → 3.8% | 4.6%Aug 2026 | 2.9%Dec 2025 | 3rd |
| OXO | 1.2% → 1.1% | 1.5%Jan 2026 | 0.63%Nov 2025 | 4th |
| Avanti Homewares | 0.29% → 0.52% | 0.52%Sep 2026 | 0.18%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring cups brands in New Zealand increased from 47.1% to 52.3%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand decreased from 47.2% to 42.2%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring cups brands in New Zealand peaked at 53.7% in July 2026 and was lowest at 44.6% in November 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand peaked at 51.4% in November 2025 and was lowest at 40.8% in August 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring cups brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring cups brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among measuring cups brands in New Zealand.
- Across the 12 months ending September 2026, Joseph Joseph, OXO and Avanti Homewares held steady: their share of searches among measuring cups brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand measuring cups brands in September 2026?
4 changes
In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.
In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.
Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.
Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.
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