Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 42.2% of all New Zealand measuring cups brand searches, placing KitchenAid second out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring cups brands, KitchenAid did not appear in any of the answers.

Search and AI answers in September 2026

KitchenAid is the second most searched of 5 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 52.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 42.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Joseph JosephShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. OXOShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.52%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which measuring cups brands compete with KitchenAid?

      KitchenAid against measuring cups brands in New Zealand, by month

      Share of searches by month for Le Creuset, KitchenAid, Joseph Joseph. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      1. 1.Le Creuset

        52.3%

        Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

      2. 2.KitchenAid

        42.2%

        Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.4 points.

      3. 3.Joseph Joseph

        3.8%

        Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

      4. 4.OXO

        1.1%

        Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.

      5. 5.Avanti Homewares

        0.52%

        Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

      Compare popularity between KitchenAid and its closest rivals

      Every comparison with KitchenAid

      48 comparisons

      How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand decreased from 47.2% to 42.2%.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand peaked at 51.4% in November 2025 and was lowest at 40.8% in August 2026.
      • Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among measuring cups brands in New Zealand.

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      4 changes

      1. In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.

      2. In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.

      3. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

      4. Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

      How are KitchenAid’s branded searches counted?

      18 search terms

      Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • kitchenaid
      • kitchenaid air fryer
      • kitchenaid artisan
      • kitchenaid artisan mixer
      • kitchenaid attachments
      • kitchenaid blender
      • kitchenaid bowls
      • kitchenaid food mixer
      • kitchenaid foodprosessor
      • kitchenaid hand mixer
      • kitchenaid kettle
      • kitchenaid mincer
      • kitchenaid mixer
      • kitchenaid mixer attachments
      • kitchenaid pasta attachment
      • kitchenaid sausage grinder
      • kitchenaid stand mixer
      • kitchenaid toaster

      Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does KitchenAid compete?

      KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Small kitchen appliance brands4th of 1011.3%Show ranking
      Induction cooktop brands3rd of 815.4%Show ranking
      Convection oven brands3rd of 616%Show ranking
      Stand mixer brands3rd of 619.7%Show ranking
      Undercounter fridge brands2nd of 619.6%Show ranking
      Gas cooktop brands2nd of 919.3%Show ranking
      Blender brands3rd of 619.6%Show ranking
      Double wall oven brands2nd of 819.7%Show ranking
      Induction range brands2nd of 520.9%Show ranking
      Hand mixer brands3rd of 522.7%Show ranking
      Toaster oven brands2nd of 522.4%Show ranking
      Induction oven brands2nd of 722.8%Show ranking
      Induction stove brands2nd of 623.3%Show ranking
      Counter depth refrigerator brands2nd of 523.9%Show ranking
      Pasta maker brands2nd of 628.6%Show ranking
      Hand blender brands2nd of 629.5%Show ranking
      Stick blender brands2nd of 730.1%Show ranking
      Kitchen scale brands2nd of 633.9%Show ranking
      Measuring spoons brands2nd of 537%Show ranking
      Bakeware brands2nd of 939.6%Show ranking
      Measuring cups brands2nd of 542.2%Shown above
      Can opener brands1st of 360.2%Show ranking
      Knife set brands1st of 761.5%Show ranking
      Freestanding gas range brands1st of 666.2%Show ranking
      Gas grill brands1st of 766.3%Show ranking
      Cutlery brands1st of 769.7%Show ranking
      Portable dishwasher brands1st of 475.3%Show ranking
      Salad spinner brands1st of 588.4%Show ranking
      Lemon juicer brands1st of 389.6%Show ranking
      Creator with pink hair and a pink jacket

      Is KitchenAid your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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