Brandwave

KitchenAid vs OXO:Which is more popular?

In September 2026, KitchenAid had more branded searches than OXO among measuring cups brands in New Zealand. KitchenAid had about 6,530 branded searches, while OXO had 170. KitchenAid made up 42.2% of all measuring cups brand searches we track, and OXO accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about measuring cups brands, OXO appeared in three of the five answers and KitchenAid in none.

Among measuring cups brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 38 searches for every 1 for OXO

KitchenAid 6.5K searchesOXO 170 searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, KitchenAid in 0

OXO in 3 of 5KitchenAid in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 3KitchenAid never named

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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is KitchenAid or OXO more popular in search?

      This chart shows how often people search Google for KitchenAid and OXO by name. Each line represents a brand's share of searches for all five measuring cups brands we track, month by month, from searches in New Zealand.

      KitchenAid and OXO among measuring cups brands in New Zealand, by month

      Share of searches by month for KitchenAid, OXO. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      How has the KitchenAid and OXO comparison changed over the last 12 months?

      3 findings
      • KitchenAid was ahead of OXO in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand moved from 47.2% to 42.2%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
      • Across the 12 months ending September 2026, OXO’s share of searches among measuring cups brands in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 170.

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      1 change

      1. In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.

      How are branded searches counted?

      8 search terms

      Brandwave collects information about searches that people make online using KitchenAid’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      KitchenAid

      7 branded search terms

      • kitchenaid
      • kitchenaid artisan
      • kitchenaid attachments
      • kitchenaid bowls
      • kitchenaid foodprosessor
      • kitchenaid mincer
      • kitchenaid sausage grinder

      OXO

      1 branded search term

      • oxo good grips

      How the Brand Demand Index is measured

      Other head-to-heads among measuring cups brands

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