Brandwave

KitchenAid vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than KitchenAid among measuring cups brands in New Zealand. Le Creuset had about 8,090 branded searches, while KitchenAid had 6,530. Le Creuset made up 52.3% of all measuring cups brand searches we track, and KitchenAid accounted for 42.2%. When we asked ChatGPT and Google AI Overviews about measuring cups brands, neither KitchenAid nor Le Creuset appeared in any of the five answers.

Among measuring cups brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 24% more searches than KitchenAid

Le Creuset 8.1K searchesKitchenAid 6.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5Le Creuset in 0 of 5

Follow KitchenAid vs Le Creuset and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Le Creuset showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is KitchenAid or Le Creuset more popular in search?

      This chart shows how often people search Google for KitchenAid and Le Creuset by name. Each line represents a brand's share of searches for all five measuring cups brands we track, month by month, from searches in New Zealand.

      KitchenAid and Le Creuset among measuring cups brands in New Zealand, by month

      Share of searches by month for Le Creuset, KitchenAid. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      How has the KitchenAid and Le Creuset comparison changed over the last 12 months?

      3 findings
      • The lead changed hands once in the 12 months ending September 2026: Le Creuset took it in December 2025.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand moved from 47.2% to 42.2%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
      • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring cups brands in New Zealand moved from 47.1% to 52.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      2 changes

      1. In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.

      2. Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

      How are branded searches counted?

      14 search terms

      Brandwave collects information about searches that people make online using KitchenAid’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      KitchenAid

      7 branded search terms

      • kitchenaid
      • kitchenaid artisan
      • kitchenaid attachments
      • kitchenaid bowls
      • kitchenaid foodprosessor
      • kitchenaid mincer
      • kitchenaid sausage grinder

      Le Creuset

      7 branded search terms

      • le creuset
      • le creuset kettle
      • le creuset mugs
      • le creuset outlet
      • le creuset pot
      • le creuset sale
      • lecreuset

      How the Brand Demand Index is measured

      Other head-to-heads among measuring cups brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free