Brandwave

Joseph Joseph vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Joseph Joseph among measuring cups brands in New Zealand. KitchenAid had about 6,530 branded searches, while Joseph Joseph had 590. KitchenAid made up 42.2% of all measuring cups brand searches we track, and Joseph Joseph accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about measuring cups brands, Joseph Joseph appeared in three of the five answers and KitchenAid in none.

Among measuring cups brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 11 searches for every 1 for Joseph Joseph

KitchenAid 6.5K searchesJoseph Joseph 590 searches

Who does AI mention more?

Joseph Joseph, mentioned in 3 of 5 answers, KitchenAid in 0

Joseph Joseph in 3 of 5KitchenAid in 0 of 5

Who does AI recommend more?

Joseph Joseph, the only one of the two named

Joseph Joseph first in 3KitchenAid never named

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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Joseph Joseph or KitchenAid more popular in search?

      This chart shows how often people search Google for Joseph Joseph and KitchenAid by name. Each line represents a brand's share of searches for all five measuring cups brands we track, month by month, from searches in New Zealand.

      Joseph Joseph and KitchenAid among measuring cups brands in New Zealand, by month

      Share of searches by month for KitchenAid, Joseph Joseph. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      How has the Joseph Joseph and KitchenAid comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      2 changes

      1. In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.

      2. In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.

      How are branded searches counted?

      8 search terms

      Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Joseph Joseph

      1 branded search term

      • joseph joseph

      KitchenAid

      7 branded search terms

      • kitchenaid
      • kitchenaid artisan
      • kitchenaid attachments
      • kitchenaid bowls
      • kitchenaid foodprosessor
      • kitchenaid mincer
      • kitchenaid sausage grinder

      How the Brand Demand Index is measured

      Other head-to-heads among measuring cups brands

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