Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 1.1% of all New Zealand measuring cups brand searches, placing OXO fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring cups brands, OXO appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

OXO is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 52.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 42.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Joseph JosephShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. OXOShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.52%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which measuring cups brands compete with OXO?

      OXO against measuring cups brands in New Zealand, by month

      Share of searches by month for Le Creuset, KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      1. 1.Le Creuset

        52.3%

        Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

      2. 2.KitchenAid

        42.2%

        Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.4 points.

      3. 3.Joseph Joseph

        3.8%

        Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

      4. 4.OXO

        1.1%

        Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.

      5. 5.Avanti Homewares

        0.52%

        Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

      Compare popularity between OXO and its closest rivals

      Every comparison with OXO

      31 comparisons

      How has branded search demand for OXO changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
      • Across the 12 months ending September 2026, OXO’s share of searches among measuring cups brands in New Zealand held steady, from 1.2% to 1.1%.

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      4 changes

      1. In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.

      2. In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.

      3. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

      4. Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

      How are OXO’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • oxo good grips

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      How the Brand Demand Index is measured

      Where does OXO compete?

      OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Coffee maker brands8th of 90.35%Show ranking
      Kitchen scale brands4th of 60.88%Show ranking
      Measuring spoons brands4th of 50.96%Show ranking
      Tea infuser brands6th of 71%Show ranking
      Measuring cups brands4th of 51.1%Shown above
      Loaf pan brands3rd of 41.9%Show ranking
      Salad spinner brands3rd of 52.3%Show ranking
      Lemon juicer brands3rd of 32.3%Show ranking
      Grill brush brands5th of 52.4%Show ranking
      Potato peeler brands3rd of 34.3%Show ranking
      Poultry shears brands3rd of 58.7%Show ranking
      Kitchen utensil brands3rd of 510.4%Show ranking
      Measuring jug brands3rd of 311.5%Show ranking
      Jar opener brands2nd of 313.5%Show ranking
      Herb cutter brands2nd of 320.5%Show ranking
      Food scale brands2nd of 421.3%Show ranking
      Creator with pink hair and a pink jacket

      Is OXO your brand?

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