Brandwave

Avanti Homewares vs OXO:Which is more popular?

In September 2026, OXO had more branded searches than Avanti Homewares among measuring cups brands in New Zealand. OXO had about 170 branded searches, while Avanti Homewares had 80. OXO made up 1.1% of all measuring cups brand searches we track, and Avanti Homewares accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about measuring cups brands, OXO appeared in three of the five answers and Avanti Homewares in two. OXO was mentioned before Avanti Homewares in every answer.

Among measuring cups brands in New Zealand in September 2026

Who do people search for more?

OXO, about 2 searches for every 1 for Avanti Homewares

OXO 170 searchesAvanti Homewares 80 searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, Avanti Homewares in 2

OXO in 3 of 5Avanti Homewares in 2 of 5

Who does AI recommend more?

OXO, named ahead of Avanti Homewares in every answer

OXO first in 3Avanti Homewares never first

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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Avanti Homewares was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Avanti Homewares in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Avanti Homewares or OXO more popular in search?

      This chart shows how often people search Google for Avanti Homewares and OXO by name. Each line represents a brand's share of searches for all five measuring cups brands we track, month by month, from searches in New Zealand.

      Avanti Homewares and OXO among measuring cups brands in New Zealand, by month

      Share of searches by month for OXO, Avanti Homewares. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      How has the Avanti Homewares and OXO comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      1 change

      1. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Avanti Homewares’ and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Avanti Homewares

      3 branded search terms

      • avanti cup
      • avanti jar opener
      • avanti salad spinner

      OXO

      1 branded search term

      • oxo good grips

      How the Brand Demand Index is measured

      Other head-to-heads among measuring cups brands

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