Brandwave

How popular isLe Creuset?

In September 2026, people searched for Le Creuset by name about 8,140 times in New Zealand, a 22.4% increase from the previous year. These searches made up 52.3% of all New Zealand measuring cups brand searches, placing Le Creuset first out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring cups brands, Le Creuset did not appear in any of the answers.

Search and AI answers in September 2026

Le Creuset is the most searched of 5 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 52.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 42.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Joseph JosephShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. OXOShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.52%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Joseph Joseph3rd
  4. Le Creuset–
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

  • Asked ChatGPT

    “Which measuring cups brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What are the best measuring cups brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best measuring cups brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Joseph Joseph

  • Searched Google, AI Overview

    “measuring cups nz”

    1. Searched Google, AI Overview

      “baking measuring cups”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which measuring cups brands compete with Le Creuset?

      Le Creuset against measuring cups brands in New Zealand, by month

      Share of searches by month for Le Creuset, KitchenAid, Joseph Joseph. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLe CreusetKitchenAidJoseph JosephOXOAvanti Homewares
      Oct 202547.1%47.2%4.2%1.2%0.29%
      Nov 202544.6%51.4%3.2%0.63%0.18%
      Dec 202548.8%47.3%2.9%0.85%0.2%
      Jan 202647.4%46.5%4.3%1.5%0.3%
      Feb 202648.4%46.5%3.5%1.3%0.3%
      Mar 202652.5%41.9%3.9%1.4%0.26%
      Apr 202648.6%45.4%4.2%1.5%0.29%
      May 202652.5%42.2%3.9%1.1%0.33%
      Jun 202653.6%41.1%3.9%1.1%0.26%
      Jul 202653.7%41.1%3.8%1.1%0.32%
      Aug 202652.8%40.8%4.6%1.3%0.45%
      Sep 202652.3%42.2%3.8%1.1%0.52%

      1. 1.Le Creuset

        52.3%

        Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

      2. 2.KitchenAid

        42.2%

        Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.4 points.

      3. 3.Joseph Joseph

        3.8%

        Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

      4. 4.OXO

        1.1%

        Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.

      5. 5.Avanti Homewares

        0.52%

        Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

      Compare popularity between Le Creuset and its closest rivals

      Every comparison with Le Creuset

      29 comparisons

      How has branded search demand for Le Creuset changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset in New Zealand rose from 6.7K to 8.1K.
      • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring cups brands in New Zealand increased from 47.1% to 52.3%.
      • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring cups brands in New Zealand peaked at 53.7% in July 2026 and was lowest at 44.6% in November 2025.
      • Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring cups brands in New Zealand.

      How did search popularity change for New Zealand measuring cups brands in September 2026?

      4 changes

      1. In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.

      2. In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.

      3. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

      4. Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

      How are Le Creuset’s branded searches counted?

      9 search terms

      Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • le creuset
      • le creuset cookware
      • le creuset kettle
      • le creuset mugs
      • le creuset outlet
      • le creuset pot
      • le creuset sale
      • lecreuset
      • lecreuset cookware

      Do you work for Le Creuset? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Le Creuset compete?

      Le Creuset is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Measuring spoons brands1st of 545.8%Show ranking
      Bakeware brands1st of 949%Show ranking
      Measuring cups brands1st of 552.3%Shown above
      Grill pan brands1st of 752.4%Show ranking
      Griddle pan brands1st of 752.7%Show ranking
      Cookware brands1st of 953.1%Show ranking
      Frying pan brands1st of 753%Show ranking
      Dinnerware and tableware brands1st of 953.7%Show ranking
      Induction pans brands1st of 754.7%Show ranking
      Pots and pans brands1st of 754.9%Show ranking
      Roasting dish brands1st of 562.2%Show ranking
      Roasting pan brands1st of 466.6%Show ranking
      Cast iron skillet brands1st of 573.3%Show ranking
      Loaf pan brands1st of 489.8%Show ranking
      Creator with pink hair and a pink jacket

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