Loaf pan brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched loaf pan brand in New Zealand, accounting for 89.8% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, USA Pan was mentioned most often, in four of the five answers.
Le CreusetShare of searches 89.8%Mentioned in 0 of 5 AI answers
PyrexShare of searches 8%Mentioned in 0 of 5 AI answers
OXOShare of searches 1.9%Mentioned in 0 of 5 AI answers
USA PanShare of searches 0.33%Mentioned in 4 of 5 AI answers
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Top loaf pan brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned most often, in four of the five answers. Le Creuset, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loaf pan brands
5 answers
Asked ChatGPT
“Which loaf pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best loaf pan brands in New Zealand?”
Asked ChatGPT
“What's the best loaf pan brand in New Zealand for home baking?”
Searched Google, AI Overview
“bread loaf pan”
Searched Google, AI Overview
“loaf tin nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which loaf pan brands do people search for most?
This chart shows how often people search Google for each loaf pan brand by name. Each line represents a brand's share of searches for all four loaf pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Pyrex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Pyrex | OXO | USA Pan |
|---|---|---|---|---|
| Oct 2025 | 89.2% | 8% | 2.3% | 0.54% |
| Nov 2025 | 92.8% | 5.5% | 1.3% | 0.37% |
| Dec 2025 | 92.6% | 5.5% | 1.6% | 0.31% |
| Jan 2026 | 88.8% | 8% | 2.9% | 0.33% |
| Feb 2026 | 87.8% | 9.7% | 2.3% | 0.27% |
| Mar 2026 | 89.1% | 8.1% | 2.4% | 0.45% |
| Apr 2026 | 88.7% | 7.7% | 2.7% | 0.91% |
| May 2026 | 89.6% | 8% | 1.9% | 0.45% |
| Jun 2026 | 89.6% | 7.9% | 1.9% | 0.55% |
| Jul 2026 | 89.5% | 7.7% | 1.8% | 0.96% |
| Aug 2026 | 89.2% | 7.8% | 2.3% | 0.76% |
| Sep 2026 | 89.8% | 8% | 1.9% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 8.1K | -2.1% | +0.6 points | |
| 2, held 2nd | 8% | 720 | 0% | +0.2 points | |
| 3, held 3rd | 1.9% | 170 | -19% | -0.4 points | |
| 4, held 4th | 0.33% | 30 | -57.1% | -0.4 points |
89.8%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.
2.
Pyrex8%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
OXO1.9%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.
4.
USA Pan0.33%
Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.4 points.
Which brand is most popular in search among loaf pan brands in New Zealand?
4 brands
In September 2026, Le Creuset was the most searched among loaf pan brands in New Zealand, with an estimated 8.1K branded searches, 89.8% of all searches for the four we track. Pyrex is in 2nd place, 81.8 percentage points behind at 8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 89.2% → 89.8% | 92.8%Nov 2025 | 87.8%Feb 2026 | 1st | |
| 8% | 9.7%Feb 2026 | 5.5%Dec 2025 | 2nd | |
| 2.3% → 1.9% | 2.9%Jan 2026 | 1.3%Nov 2025 | 3rd | |
| 0.54% → 0.33% | 0.96%Jul 2026 | 0.27%Feb 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand increased from 89.2% to 89.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand peaked at 92.8% in November 2025 and was lowest at 87.8% in February 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among loaf pan brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, Pyrex, OXO and USA Pan held steady: their share of searches among loaf pan brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand loaf pan brands in September 2026?
3 changes

In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.

Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
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